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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

The 2017 Acura NSX will cost $156,000

Back in October, when our Editor-in-Chief Mike Austin drove the 2017 Acura NSX for the first time in the Bay Area and at Sonoma Raceway, we guessed that the hybrid supercar would start at around the $170,000 price point. We weren't that far off – it starts at $156,000, and tops out around $205,000. But now that we have a solid sense of what Acura thinks this car is worth, and we know what they benchmarked the NSX against, we can compare apples to apples. Let's be clear: we like this car. Austin described it as "makes you giggle" fast, everyday-comfortable, and chock full of impressive party tricks like seamless shifting – with only a few foibles, like numb steering, to spoil the illusion of perfection. Back to the benchmarked cars. Acura says the NSX will compete with the Audi R8, and was developed to compete with the now-superseded 458 Italia. Let's start with the 2017 R8 V10 Plus – pricing hasn't been released, and a direct Euro-to-USD conversion isn't the whole story, but it starts at the equivalent of $179,000 in Europe. For that, the R8 V10 Plus provides 610 horsepower, a seven-speed DCT, and a 3.2-second sprint to 60 mph. The 458's successor, the 488 GTB, should be more expensive than the $243,000 the old model started at, and provides 661 hp, a seven-speed dual-clutch, and a 0-60 time of around three seconds (official numbers haven't been released for acceleration). For less money than either of these cars, the NSX delivers ... less. Total system output is 573 hp. It has a slight edge in gear count, at nine speeds, and should beat the R8 to 60 mph. But there's no V10, let alone Ferrari's feral turbocharged V8. It'll be up to buyers to determine if the compromises involved are worth a few thousand dollars in savings, if no options are selected. It should also be noted that Acura describes this as its first "built-to-order" vehicle, but the limited external color options and interior schemes don't appear to be much different than the extent to which you can customize an Accord. The configurator goes live on February 25th, if you want to see for yourself. Lastly, in what now seems to be a necessary part of a new high-end car launch, Acura will auction off VIN 001, the first production NSX, at Barrett-Jackson in January. All proceeds from that auction will benefit two charities: the Pediatric Brain Tumor Foundation and Camp Southern Ground. Related Video: Acura Shares Details of Next-Generation Acura NSX Sales Plan - 2017 Acura NSX U.S.

Audi Airomorph is a sleek shape-shifting senior thesis

Eric Kim just graduated from the from the Art Center College of Design in Pasadena, CA, at the end of the spring 2014 semester, and for his senior thesis project he came up with this futuristic Audi endurance racer called the Airomorph. He even got some input Audi designer Kris Vancoppenolle.
The Airomorph imagines a future Audi racer for Le Mans that features adjusting fabric panels to fine-tune the car's aerodynamics as it laps the course - a technology inspired by catamaran racing. "I started from scratch and had the freedom to deliver and execute a white space design for the future," said Kim to Autoblog via email. It's also somewhat similar to the idea behind BMW Gina concept, although Kim says that wasn't an inspiration for his design. The body here is made from a single piece of a silver, expansion-resistant material stretched over a frame underneath. The fabric anchors at the wheels, front and rear section with movable cables, and hydraulic actuators pull the wires to shift the aero as needed.
The actual shape echoes Audi endurance racers from the past and present. In profile, you can easily see the current R18 with its arcing cockpit and fin down the rear. Of course, that's interpreted through a little bit of Blade Runner with the covered wheels sticking out from the body. The front shows the rectangular shapes from the earlier R15. There doesn't appear to be any way to actually see out of the vehicle, though.