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2015 Audi A3

The five-door Audi A3 hatchback, on sale in the States since the 2006 model year, never earned the respect it deserved. Despite possessing the automaker's well-regarded build quality and a range of strong powerplants (including an excellent diesel option), the entry-level model always played second fiddle to the rest of the Audi lineup, suffering from less innovative technologies and fewer premium options on its list. Many buyers considered it inferior to the rest of the models in the company's showroom. But those misconceptions could be about to change, as Audi is in the midst of introducing its third-generation A3 family to the States with expectations that the range will finally align with the rest of its portfolio.
First to arrive is this new sedan, notable as it is the first time the A3 has been offered as a compact four door. The new bodystyle is positioned as a premium C-segment offering, with its most obvious competitor being the new Mercedes-Benz CLA-Class (BMW has not officially announced a 2 Series Gran Coupe, which would be the third entrant in the segment). The automaker says its "A3/S3 models will be among the most technically advanced Audi products around" and there will be "no sacrificing Audi craftsmanship and premium appointments." To put the automaker's claims to the test, we spent a week with this new sedan in Southern California.

2015 Audi RS5 Coupe Sport is one of 75

Audi has released a new limited edition of its V8-powered RS5, with the 2015 Sport edition. Limited to just 75 units and designed by the German manufacturers Exclusive customization team, the stylish RS5 starts at $87,575. That's nearly $17,000 more than the standard RS5, although you might struggle to see why. The Sport adds beautiful 20-inch 5-V-spke wheels, along with plenty of nice leatherwork in the cabin. That includes the black-and-Crimson-Red Nappa leather seats, which feature an embossed RS logo in the seatback, as well as Crimson Red leather door inserts. Contrast stitching in the leather-wrapped wheel and shifter boot match the shade on the seats and door inserts. Audi will paint the limited-edition RS5 in either Daytona Gray or Nardo Gray for no charge or, if you're willing to pay a bit more, you can chose from one of the shades from the manufacturer's Exclusive catalog. There's no mention of how much these custom hues will cost, though. Beyond that, the RS5 Sport is the same thumper that's been on sale for several years, with a 4.2-liter, 450-horsepower V8 under the hood and a seven-speed, S-Tronic transmission dispatching power to a Quattro all-wheel-drive system. Featured Gallery 2015 Audi RS5 Sport View 9 Photos News Source: Audi Audi Coupe Luxury Performance

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.