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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Audi shows off the Prologue Avant Concept as a plug-in hybrid

The Audi Prologue Avant Concept goes in a different direction than the Prologue coupe, in more ways than just its five-door wagon body. The coupe was first shown at the LA Auto Show with a 4.0-liter, twin-turbo V8, then went redux at CES as a hybrid with a total of 677 horsepower and 701 pound-feet of torque. The only-slightly-larger Prologue Avant sticks with the hybrid but gets the system from the Q7 E-Tron quattro, meaning a 3.0-liter, twin-turbo V6 TDI with 353 hp and a 100-kW electric motor strapped to the eight-speed transmission. Total output is 455 hp and 553 lb-ft, pure electric range is 33 miles, and 0-62 miles per hour comes in 5.1 seconds. The forward section of cabin with its screen-based Tie Fighter displays and controls comes over from the coupe, as well as the four individual seats, but the Avant lavishes attention on rear passengers in ways not possible in the two-door. They also get a screen on the pass-through center console for convenience controls, and detachable OLED screens - a la the detachable tablets in the Q7 - with which they can send information to the front occupants. As a traditional Audi avant is to a coupe relative, the Prologue Avant is all about bringing the family along on the digital highway. We'll see it at the Geneva Motor Show next week, and Audi is again talking up how the design language will migrate to production cars. It also makes noises in the press release below about near-production many of the technologies are in the concept, so it looks like there could be all sorts of Easter Eggs on the way from the Ingolstadt brand. Related Video: Sporty and elegant, versatile and connected – the Audi prologue Avant show car - New interpretation of the Avant philosophy - Groundbreaking infotainment architecture and entertainment concept - High-performance hybrid drive with 455 hp and 750 Nm (553.2 lb-ft) of torque Ingolstadt, 2015-02-25 -- A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupe, the prologue. A glance into the future In November 2014 at the Los Angeles Motorshow, Audi presented the Audi prologue concept car, giving a look to the brand's future design language.

Autoline streaming live from Detroit Auto Show right now

As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer