2001 Audi Tt on 2040-cars

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Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

2015 Audi Q3 headed for Detroit before hitting US showrooms this fall

The market for small premium crossover vehicles continues to grow in popularity here in the US, and Audi is finally ready to get in on the action. Going up against competitors like the BMW X1, Land Rover Range Rover Evoque and soon-to-arrive Mercedes GLA-Class, Audi will unveil a US-spec version of the 2015 Q3 at the Detroit Auto Show next week. And in what we can only assume is an amusing coincidence, the Q3 will go on sale during Q3 of this year.
As we reported back in October, it appears that our Q3 will boast a slightly taller ride height than its European counterpart, but Audi isn't releasing too much information about the crossover just yet. What we know for sure is that it will be powered by Audi's well-liked 2.0-liter turbocharged TFSI inline-four producing 200 horsepower and 207 pound-feet of torque. A six-speed automatic transmission and front-wheel drive will come standard, while Audi's Quattro all-wheel-drive system will be optional.
Visually, the 2015 Q3 shown here has a different front fascia design than its European counterpart, but it's not immediately clear if this is exclusive to the US model or if it will be a new element for Q3 in all markets. We don't expect pricing to be announced until closer to its on-sale date, but the Q3 will definitely be stuffed with content, even in base form. Audi has already confirmed such niceties as a panoramic moonroof, Xenon headlights and heated leather seats. Delivering a good amount of practicality for its size, the Q3 will provide a maximum cargo capacity of up to 48.2 cubic feet and 16.2 cu-ft with the rear seats in place.

Audi races ahead with new R8 LMS [w/video]

The biggest news from Audi at the Geneva Motor Show may very well be the reveal of the all-new, second-generation R8 supercar. But the road-going version isn't the only one it's rolling out at the Swiss expo, where it's joined by the new competition-spec R8 LMS. Set to hit race tracks around the world next season, the new Audi R8 LMS picks up where the current one leaves off, having taken 26 GT3 Championship victories and seven 24-hour race wins between 2009 and 2014. That's a heck of a mantle to assume, but the new model looks like it'll be up to the task. Based on the new road-going R8, the new LMS is built to 2016 GT3 regulations and in many ways even exceeds them. In fact, Audi says it meets the more stringent crash requirements for the LMP1 class, and includes its state-of-the-art Audi Protection Seat PS 1 from the R18 E-Tron Quattro. It also incorporates the emergency hatch Audi built in to its DTM racers. Of course, there's more to the new R8 LMS than safety. Despite the addition of those features, the whole package is a good 55 pounds lighter than the outgoing model, thanks to the lightweight spaceframe chassis and the increased use of carbon-fiber components – all the while offering more torsional rigidity. Power still comes from Audi's celebrated 5.2-liter V10 engine producing 585 horsepower, but is now mated to a new six-speed sequential gearbox and benefits from an entirely new electrical system, improved airflow and optimized aerodynamics. All that and more ought to help the new R8 LMS and its customer racing teams achieve the success they're after once it makes its competitive debut at the Nurburgring 24-hour race in mid-May 2016. Related Video: AUDI R8 LMS ESTABLISHES NEW RACE CAR GENERATION: LIGHTER AND SAFER THAN EVER BEFORE Ingolstadt, March 3, 2015 – Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept. Back in spring of 2014, Audi began testing the new R8 LMS that is following in big footsteps.