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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

VW announces reworked 6.0 W12 TSI engine

Nobody makes more engines with a dozen cylinders than the Volkswagen Group. They're W12s, of course, owing to the novel shape of their cylinder banks. Now the German industrial giant has announced a comprehensively reworked version of that engine at the same Vienna Motor Symposium where it presented its new 2.0-liter turbo four. The new W12 retains the same arrangement and the same 6.0-liter displacement, but updates it all with the latest powertrain tech. In place of Audi's FSI direct injection and Bentley's TMPI multi-point injection, the engine has adopted a new TSI system. It's also got a pair of new twin-scroll turbochargers, APS-coated cylinders, a new cooling system, active engine mounts, cylinder deactivation, and a stop/start system. And – crucially for application in the upcoming Bentayga – it has an oil circuit designed for off-road use. The revised package now produces 600 horsepower and 664 pound-feet of torque. Considerably more than the 567 hp and 516 lb-ft offered in the Bentley Continental GT W12, but less than the GT Speed, which we suspect will get an even more powerful version of this new engine. It's also more powerful than even the top version of Audi and Bentley's 4.0-liter twin-turbo V8, to make the W12 a more compelling option. Of course that's just as far as the Continental GT is concerned. The W12 has also found use in the Continental GTC and Flying Spur, as well as the Volkswagen Phaeton and Audi A8, and could find further applications under the Flying B emblem and elsewhere in the future. VW says that in the right application (say, in the production version of the Bentley EXP 10 Speed 6 concept, for example), the new twelve-pot could deliver 0-62 times of under four seconds and a top speed in excess of 186 miles per hour. Volkswagen at the 36th International Vienna Motor Symposium Dr. Heinz-Jakob Neusser: "The car of the future will continue to fascinate people" - CO2 reduction, electromobility and digitalisation are the greatest challenges facing the automotive industry - The future of the internal combustion engine will be characterised by high rpm diesel and high-performance three-cylinder TSI engines - Laser roughening – innovative coating process in large-scale production - New 6.0 W12 TSI with 447 kW (608 PS) – performance and refinement - New generation of EU6 TDI engines for light-duty vehicles Dr.