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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi planning A9 electric vehicle to challenge Tesla

It looks like we have another "Tesla Fighter" on our hands. Various higher-end automakers have announced plug-in luxury sports sedans that would likely take on the California-based electric-vehicle maker, and Audi now appears to have joined that group. The badge is A9, and it may be available to the public by the end of the decade, UK's Autocar reports. The Audi A9 E-Tron could be a beast. The car will deliver 429 horsepower via three electric motors – two driving the front wheels, one driving the rear. The sedan will be equipped with a 95-kilowatt-hour battery that will enable a 310-mile single-charge range (on the more generous European driving cycle). Lots of parts and features will be shared with the battery-electric SUV Audi is also planning. Where it really gets fun is the prospect of the sedan having "torque vectoring," in which power can be shifted from side to side in order to boost handling. Additionally, the car could have a wireless, inductive charging option as well as an auto-parking feature for positioning over the floor-mounted charging module. No word on how this car will be priced, but we're guessing quite high. Audi CEO Rupert Stadler has gone on record saying that the German automaker wants to have three all-electric models available to the public by 2020, though hasn't said anything specific about a high-end battery-electric sedan that would be geared to take on the Tesla Model S. The company did introduce its E-tron Quattro concept last year, though, and Audi has said it aims to have as much as 25 percent of its sales be of the plug-in variety by 2025. There's a chance for that if the A9 e-tron is as enticing as it appears to be. Related Video:

Audi has new Q5 and Q2 crossovers coming this year

Update: Audi has released a teaser video for the Q2 crossover ahead of its debut in Geneva. That video is above. The original post from December continues below. Before the new year is done, Audi will introduce two new crossovers. The announcement comes as part of a planned ˆ3 billion investment plan for 2016, and will include a new Q5 as well as the addition of a new Q2 model into the range. That's pretty ambitious considering the company hadn't produced its first SUV until ten years ago. The replacement for the Q5 should be fairly straightforward, replacing a model that already exists. The current Q5 was launched in 2008 and underwent a refresh in 2012. Expect the new model to offer similar dimensions and specifications, but with improvements to help it fend off the likes of the Mercedes GLC, BMW X3, and the Porsche Macan which shares its MLB underpinnings. The arrival of the Q2, however, promises to take Audi's crossover range further downmarket. With the existing Q3 already taking on Mercedes GLA and BMW X1, the Q2 could go a size smaller to rival the next Mini Countryman. Whatever form it takes, we'll find out within the year, according to Audi. Beyond next year, Audi says it will build its first volume electric vehicle in 2018. The vehicle will take the form of a battery-powered crossover, previewed by the E-Tron Quattro concept (pictured) at the Frankfurt Motor Show this past September. With these and other additions, Audi aims to expand its range to 60 models by 2020. Audi launched into the crossover market with the debut of the original Q7 in 2005. It has since expanded its high-riding lineup with the arrival of the Q5 in 2008 and the smaller Q3 (in overseas markets at least) in 2011. The Q2 is one of several new crossovers said to be in the works at Ingolstadt, including a potential slant-back crossover coupe to be dubbed Q6 and a Q4 to put the TT Offroad concept into production. Audi Group invests in the future - Capital expenditure of more than ˆ 3 billion in 2016 - Audi CEO Rupert Stadler: "Continuing with high levels of investment in future technologies to enhance strong position" - Axel Strotbek, Board of Management Member for Finance and Organization: "Gaining financial scope through further cost optimization" - Audi Board of Management Member for Human Resources Thomas Sigi: "Looking for experts in areas important for the future" Audi will lay the foundations for future growth in 2016.