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After Le Mans exit, Audi adds World Rallycross to Formula E and DTM efforts

Wed, Jan 18 2017

Back in October, Dieselgate claimed another victim: Audi's FIA World Endurance Championship program. Audi left at the height of its Le Mans racing prowess, having won 13 times overall in 18 years at the famous French race. We didn't expect Audi Sport to confine itself solely to the Formula E and Deutsche Tourenwagen Masters (DTM) series, and so today Audi announced that the company would officially back an existing FIA World Rallycross Championship (World RX) team, EKS, in 2017. EKS was formed by Mattias Ekstrom, who is also a factory Audi DTM driver with a couple of championships under his belt in that series. He's been competing in various rally and touring car series for years, and even snagged a ride in a NASCAR Sprint Cup race back in 2010 at Infineon Raceway. The EKS team came together in 2014, with Ekstrom fielding an Audi S1 EKS RX Quattro. And the team hasn't done too badly for itself; in 2016, it took the driver's and team championships. There's only so much Ekstrom's team as privateers can do to protect its championship from factory-backed teams, so that explains why Audi Sport was happy to step in with full support – including vehicle development supported by the actual motorsport department at Audi. Ekstrom will also continue on as a factory Audi DTM driver. Related Video: Motorsports Audi Racing Vehicles fia audi s1

2015 Audi A3 E-Tron [w/video]

Tue, 15 Jul 2014

Over the years, we've had a chance to test a lot of Audi E-Tron vehicles, from very early all-electric prototypes (back then we only got to sit in the passenger seat) to the A6 L E-Tron PHEV and the A1 E-Tron plug-in hybrid. All of them were concepts and promises, merely whispers of what was possible, even as the Nissan Leaf, Chevrolet Volt and two Tesla models were making waves in the marketplace.
As we learned last year in our Deep Dive of the E-Tron project, all of the concepts, prototypes and rumors have finally come to fruition in this A3 Sportback E-Tron. Previously, we were given a chance to drive a prototype, but it was only very briefly. Last week, we finally got to run a production-representative example through the hilly roads between Vienna, Austria and Munich, Germany. After spending a solid day with Audi's first marketable E-Tron vehicle, we can say that it's a most amazing bit of engineering, in particular for the way that Audi has done so much to hide the fact that this is an electrified vehicle. Not entirely, of course, but the idea was to make the A3 Sportback E-Tron a no-compromise PHEV. And that means it drives and feels, in many ways, like the standard A3 Sportback despite over 700 extra pounds. Oh, and there's a charge port hidden behind the four rings in the grille.

Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

Sat, 23 Feb 2013

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.