2018 Audi Sq5 3.0t Quattro Premium Plus on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2019 Infiniti QX50 vs. compact luxury SUV rivals: How they compare

With apologies to the EX35, or whatever it was eventually renamed, Infiniti has been without a proper, competitive entry in the compact luxury SUV segment. You know, the segment that's growing faster in sales and entries than any other? To say the 2019 Infiniti QX50 is long awaited would therefore be an understatement. At first glance and drive, the new QX50 would indeed seem to be wildly more competitive than its predecessor, which come to think of it, was eventually called the QX50 as well. This one is based on an all-new front-wheel-drive platform, and although it lacks the inherent verve of the old, rear-drive- and 370Z-based one, the resulting increase in cabin space should be a welcome tradeoff. In fact, as you'll see below, the QX50 has gone from one of the smallest compact SUVs to the most spacious. How does it stack up in every other way? Say, against the segment's four best-selling entries last year: the 2018 Lexus NX 300, 2018 Acura RDX, 2018 Audi Q5 and 2018 BMW X3. On paper at least, really well as it turns out. Let's go to the spreadsheet! Discover and compare other luxury crossovers with our Car Finder and Compare tools. Comparing engines, drivetrains and transmissions With the exception of the Acura, all of the contenders come with 2.0-liter turbocharged four-cylinder engines. As you can see, the Infiniti is the heavyweight amongst the four-bangers, boasting the most horsepower and torque. The Acura V6 nips it by 11 hp, but the QX50 is still the overall torque champ. Plus, as we documented in the QX50 first drive, the Infiniti's new VC-Turbo engine is also the most technologically advanced. The Lexus is the wimp of the group and is also the second-heaviest, which isn't exactly the ideal scenario. The Infiniti is the only one in the group to feature a continuously variable transmission. That's not going to generate much applause around here. The BMW tops the gear count with eight, while the Audi is the only entry with a dual-clutch automated manual. The Acura and Lexus have only six gears, but they're good transmissions and it's not like their fuel economy is off the pace. The Audi and BMW come standard with all-wheel drive, while the others offer a choice of front- or all-wheel drive. Comparing cargo and interior space The new front-wheel-drive platform is paying dividends inside for the 2019 QX50, as it now boasts the most maximum cargo space at 65.1 cubic feet.

Which would you rather have, Audi's RS5 or Mercedes' C63 AMG 507?

If you're in the market for a German sports coupe with a naturally aspirated V8, run, don't walk, to your nearest dealer because they are going to be gone very soon. European fuel economy and emissions rules have conspired to force automakers into seeking forced-induction mills. Motor Trend personality Jonny Lieberman is hosting the retirement party in the latest Head 2 Head video, where he takes on the 2014 Audi RS5 and 2014 Mercedes-Benz C63 AMG Edition 507 to decide which is the ultimate Teutonic V8.
To make the decision harder, Lieberman challenges the duo on the first soaking wet roads that Southern California has seen in ages. It forces the coupes to confront some of the actual weather that the rest of the country encounters regularly and serves to even the playing field somewhat between the charismatic rear-drive Mercedes-Benz and the all-wheel drive Audi.
It really is the end of an era for these coupes. The next Audi RS4 is rumored to switch to a twin-turbo V6, and while Mercedes won't officially admit it, the next C-Class AMG will likely switch to a 4.0-liter twin-turbo V8. And we already know the next BMW M3/M4 will rely on a 425-horsepower, 3.0-liter inline-six. Let's enjoy these eight-cylinder German giants while we can, and scroll down to watch the video.