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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2015 Audi A3 Cabriolet

When my 758-mile journey on the A3 TDI Challenge came to an end in Boulevard, CA, Audi had a very nice consolation prize waiting for me: the 2015 A3 Cabriolet you see here. And with miles left to drive before reaching my hotel in Coronado (just outside of San Diego), what better way to celebrate my personal victory of achieving nearly 60 miles per gallon in the TDI than to run the rest of the route in couple of turbocharged A3 droptops? After all, the efficiency part of my drive was done, so it was time to have some fun. The A3 Cabriolet comes to market just as the sun sets on another four-seat convertible from the Volkswagen Group stable: the Eos. That car, often criticized as being too expensive, is technically replaced by the Beetle Convertible as far as VW-badged products go. But for those who still prefer something a bit more upmarket, the A3 Cabriolet will fill the void nicely, and with more style and grace than the Eos ever had. Driving Notes The A3 Cabriolet arrives with a choice of engines. On the base end lives a 1.8-liter turbo-four with 170 horsepower, 200 pound-feet of torque and front-wheel drive, or you can pony up for the 2.0T with 220 hp, 258 lb-ft and standard Quattro all-wheel drive. Regardless of engine, the only transmission available in the A3 Cab is Audi's six-speed S-tronic dual-clutch unit. This is a fine cog-swapper, with quick shifts regardless of chosen powertrain, and steering wheel-mounted paddles that offer plenty of fun from behind the wheel. That said, I found it best to just leave the transmission alone, no matter the engine. The paddles are entertaining, sure, but slick the gear selector into Sport and the A3 will instinctively hold gears through turns and always have you right in the heart of the powerband. The 1.8T's 170 hp and 200 lb-ft are more than adequate for duty in the 3,373-pound A3 Cabriolet. I was never bothered by a lack of power, especially with the engine on boil with the transmission in its sport setting. Hitting 60 miles per hour takes 7.4 seconds, en route to an electronically limited top end of 130 miles per hour. If speed is your thing, though, the 2.0T certainly delivers quite a punch. That same 0-60 sprint takes just 5.9 seconds with the more potent powerplant, and you can really feel the stronger rush of power right off the line, even with the quicker A3's 210-pound weight penalty.

2014 Audi R8 officially on sale, starting at $114,900*

After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes - like, say, the Nissan GT-R.
Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.