2008 Audi S6 Nav on 2040-cars

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2012 Seat Exeo is Audi with the old, in with the new-ish

We know what you're thinking: This car looks an awful lot like an Audi A4. But it isn't. And it is.
Regular readers may be aware that Audi's Spanish sister-company Seat inherited the previous-generation A4 some time after it was replaced. They put some new badges on it and presto! A new flagship model for Seat.
Called the Exeo, it has now undergone a minor facelift that did nothing if not make it look even more like an Audi, if that were possible, and we got up close and personal with the new model here in Frankfurt. Check it out in our high-res gallery of live images from the show floor.

Audi buys Ballard fuel cell patents for $80 million

While some auto companies (e.g., Toyota and Hyundai) are giving away some hydrogen fuel cell patents, others are paying a pretty penny to gain access to the H2 tech. Audi announced today that it has purchased a suite of fuel-cell patent from Ballard Power Systems. The deal between Volkswagen Group and the Canadian fuel cell pioneer is worth over $80 million US. Unsurprisingly, the value of Ballard's stock shot up about a dollar (to $2.61 as of this writing) on the announcement. VW and Ballard will also extend their development agreement, originally scheduled to end in 2017, to March 2019, and possibly another two years after that. Thus far, the deal – which revolves around the "design and manufacture of next-generation fuel cell stacks" for VW's H2 demonstration program – and Ballard says it is a leader in "critical areas of fuel cell product design – including the membrane electrode assembly (MEA), plate and stack components – along with certain testing and integration work." At the LA Auto Show last fall, VW showed off a Golf SportWagen and a Passat with a hydrogen hybrid HyMotion powertrain as well as a Audi A7 Sportback H-Tron Quattro. Audi buys fuel-cell patents from Ballard Power Systems Development agreement with Ballard extended until 2019 Audi's Head of Development Prof. Hackenberg: "The entire VW Group will use these patents." Ingolstadt/Burnaby, February 11, 2015 – AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019. The purchase of these patents will provide new impetus for the development of fuel-cell drive systems at Audi, VW and the Volkswagen Group. As explained by Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG and responsible for the steering of the development departments of all brands in the VW Group: "Audi is acquiring these strategically important patents for the entire group and will make them available to all the brands. In this way, we are securing crucial expertise that will provide new impetus for the further development of this technology." Ballard Power Systems Inc. is based in Burnaby, Canada, and is one of the world's leading companies in the technology of proton exchange membrane fuel cells.

2014 Audi SQ5

It may be obvious at this point, but here in the United States, European manufacturer routinely give us the short end of the stick. Now, I'm not talking about models or brands that don't come here, like the Mercedes-Benz A-Class or the entire Renault line. No, instead, I'm referring to cars that are sold right here in the Land of the Free in one bodystyle, while Europe enjoys the same vehicle with a wider variety of configurations.
A prime example of this is the Audi S4/S5 line. In America, we can have the supercharged twins in two-door coupe, four-door sedan, and cabriolet body styles. Meanwhile, our Euroland cousins get the same trio of bodystyles, as well as the A5/S5 Sportback, a characterful 'four-door coupe,' and a versatile hauler, the S4 Avant. At first glance, Audi of America lacks a vehicle that can compete with the latter's blend of performance, versatility and subdued looks. So, what's an American with around $60,000 and an obsession with quick, conservative haulers to do? Well, he can buy an SQ5. (Though it bears mentioning, our US-spec SQ5 is vastly different than what's available to our European friends.)
The SQ5 has a huge number of things going for it that make it a viable alternative to a proper hot wagon, and foremost among them are its looks - this is a sleeper. Audi has thankfully decided not to molest the clean looks of the standard Q5 when penning the sportier model.