2003 Audi S6 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi A3 E-Tron goes carbon neutral with German green electricity deal

Audi is proving that the fresh water flowing through the European Alps isn't just for bottling and drinking anymore. The German automaker struck a deal with Hamburg-based LichtBlick to offer buyers of the Audi A3 Sportback E-Tron a chance to get their electrical juice from all renewable-energy sources. That means all the power going into charging stations can come from hydroelectric power from Germany, Austria and Switzerland. The nuts and bolts part of it is that users pay the equivalent of about $12.30 a month plus 37 cents per kilowatt hour for the service. And LichtBlick is indeed legit, as it has been certified by TUV Nord for having at least one third of its power come from hydroelectric plants that are were built less than six years ago. Audi is looking to boost sales from a model it unveiled at last year's Geneva Motor Show. The car pairs a turbocharged 1.4-liter four-cylinder engine with an electric motor that combines for 250 horsepower. Most importantly, the A3 E-Tron gets a combined fuel economy rating of 157 miles per gallon. And while that figure comes from the more generous European driving cycle, it's impressive nevertheless. Check out Audi's press release below and read the Autoblog Quick Spin here. Audi and LichtBlick offer green electricity CO2-neutral mobility with Audi energy TUV-certified green electricity from the energy provider LichtBlick As an accompaniment to the market launch of the A3 e tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e tron is totally emission-free when operated electrically. The power all comes from renewable energy sources and is generated exclusively at hydro-electric power stations in Germany, Austria and Switzerland. The Audi A3 e-tron can be recharged when parked at your home with Audi energy. At the same time, the entire household is supplied with eco-friendly electric power. Audi energy is currently available for a basic monthly fee of EUR 8.95 and 26.76 cents per kilowatt-hour. The origin and quality of the green electricity are certified by TUV Nord. The "OK power" seal of quality also confirms the expansion of power generation from renewable sources: at least one-third of the electricity comes from hydro-electric power plants less than six years old. Providers of this green electricity do not make use of federal subsidies pursuant to the German Renewable Energy Act (EEG).

Audi Prologue concept goes for A9, we give it a ten

If you've been waiting for Audi to roll out a new design language, you need wait no longer as Ingolstadt is displaying just that at the Los Angeles Auto Show this year with the Prologue concept you see here.
Penned by Audi's new design chief Marc Lichte, the Prologue is earmarked to introduce a shift (if not quite a complete change) in design direction for the German automaker. The trapezoidal grille sits wider and lower than on existing models, with the wedge-shaped laser headlights positioned higher above new air intakes with blade elements. The profile rests balanced across its wheelbase to visually emphasize the all-wheel drive that is part of Audi's DNA, with flared arches inspired by the legendary Ur-Quattro. The rear section is inspired by yachts, angled forward to suggest motion, with a narrow strip of LED taillights, full-width diffuser element and twin trapezoidal exhaust tips.
Inside it's all light and surgically clean, with a horizontal dashboard integrating four touchscreen displays running its full width. The system even allows the passenger to select the route for the navigation system and swipe it on over to the driver's display. The headrests on the rear seats and the "sound spoiler" on the rear shelf deploy only when needed, unobstructing the rear view when not.