1997 Audi S6 Quattro, 139,200 Miles, 2nd Owner on 2040-cars

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Audi SQ7 coming, will have electric turbo

Formula 1 and endurance racing are already harvesting energy from turbos on the track, and now it's apparently time for a similar idea of boosting the efficiency of forced induction to hit the streets in a high-performance, diesel SUV.
In a recent interview with the UK's Autocar, Audi technical boss Dr. Ulrich Hackenberg let the big news slip. "The new Q7 will be available in the market next year but the electric turbo will come a bit later in the Audi SQ7 available in 2016," he said. The e-turbo system was already rumored for the premium SUV but for the standard model, not this just-announced performance version.
Audi has been experimenting with the e-turbo system for a little while, as an electrically driven supercharger. It showed up on the RS5 TDI concept that used a 3.0-liter, twin-turbocharged diesel V6 plus the electric system to diminish turbo lag. In that application, it provided an impressive 385 horsepower and 553 pound-feet of torque and an alleged sprint to 62 miles per hour in 4 seconds. Although, Dr. Hackenberg didn't make it clear if this was the exact layout for the SQ7.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi spotted running R8 E-Tron at the 'Ring

An electric version of the original Audi R8 may never have come to fruition – at least not in a form you could actually buy. But with the introduction of the all-new, second-generation model, Audi is getting serious about the prospect of producing the R8 E-Tron. And if you don't believe it, just look at these latest spy shots. Spotted testing at no less punishing a location than the Nurburgring is the upcoming new 2016 Audi R8 E-Tron. It looks just like the one we saw in Geneva earlier this year, painted in that same shade of electric blue, which we think suits the car rather well. It even has that orange strip of lighting around the side intakes, which drives the point of its electrification home in a rather stylish way, too. This prototype is wearing different wheels, and looks like it has some testing equipment mounted inside. Otherwise, this is pretty much what we can expect to see when Audi begins selling its electric supercar. We're sure there are more than a few eagerly awaiting customers who want to get their hands on an EV different from the Teslas or Nissan Leafs every other tree-hugger in the neighborhood has plugged in to their garages. To that end, expect the order books to open sometime later this year or maybe early into the next. Then the dream of an electric coupe with 456 horsepower and 679 pound-feet of torque, good for a 0-60 time in the three-second range and capable of tackling the Nordschleife, will finally become a reality. In the meantime, you can check out a piece of the action in the image gallery above. Related Video: Featured Gallery 2016 Audi R8 E-Tron: Spy Shots View 9 Photos Image Credit: CarPix Green Spy Photos Audi Coupe Electric Performance