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US-bound Audi A3 Sedan spied testing

As the Audi A3 sedan gets closer to its debut, Audi has camouflaged prototypes to take it on the streets for final testing. Last time we saw the A3, it was testing almost in the buff, but it was on a closed track so our spy shooters were kept at quite a distance.
Now that the newest Audi sedan is testing on public roads, our latest batch of spy shots gives us a more detailed look at the entry-level luxury player despite the swirly camo. Except for the oversized wheels and the fancy exhaust outlets and door mirrors, the production version of the car should look almost identical to the A3 sedan concept we saw in Geneva a couple years ago. Some of the details we can see include a good-sized panoramic roof that stretches almost halfway into the rear passenger space and signature Audi LED-accented headlights and taillights.

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Audi RS7 prototype is world's sportiest self-driving car [w/video]

Audi may not be the only automaker out there toying with self-driving automobile technology, but it is arguably the fastest of them. A few years back, it raced unleashed a driverless TTS on the Bonneville Salt Flats, then sent it up Pikes Peak and around Thunderhill. But now it's taking things a step further with the vehicle you see here.
This RS7 Sportback has been fitted with steering, brakes, throttle and transmission hooked up to a computer system that combines GPS, high-frequency radio signals and 3D imaging camera to drive the vehicle autonomously not just in slow-paced, stop-and-go traffic, but around the track at the same pace a professional racing driver would push it: full throttle on the straights, full braking before the corner and 1.1-g of cornering force.
As promised, Audi plans to unleash the self-driving RS7 - which it calls "the sportiest piloted driving car in the world" - at Hockenheim next weekend prior to the DTM season finale, where it is anticipated to pull a 2:10 lap time. The next stage will be to set it lose on the Nürburgring Nordschleife, all 154 turns and 13 miles of it, which ought to pose a heck of a challenge to the engineers from Ingolstadt. In the meantime you can scope it out in the high-res image gallery above and the second teaser video below.