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Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Justin Bell laps Willow Springs... in the dark... using only night vision

Night vision has made its way into quite a few luxury cars as a night-driving safety feature, but eBay Motors wanted to see if the technology could be used to actually drive the car. Former racer and World's Faster Car Show host Justin Bell grabbed the keys to an Audi A7 and headed to Willow Springs Raceway to find out.
As if driving in the dark of the desert night wasn't hard enough, the car's windshield and side windows were blacked out, so Bell's driving relied completely on the three-inch night vision display located in the gauge cluster. In addition to navigating the track, his producers also threw in a few surprises for Bell on the track. We don't want to spoil too much for you, but based on the speeds exhibited in the video, we don't think 24-hour endurance races will be adding this tech any time soon; that being said, he probably drove the car faster and better than we could have.
Scroll down to watch how Bell does lapping the track using only the car's night vision.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.