Audi: S5 on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi workers are frustrated with 'disastrous' indecisiveness of top management

FRANKFURT (Reuters) - Audi's management board, including Chief Executive Rupert Stadler, has been sharply criticized by company managers, Bild am Sonntag reported on Sunday, citing an internal dossier. It said the executive board had shown no signals of a fresh start, change or readiness for the future, and that workers were frustrated with "disastrous" indecisiveness. Stadler has come under fire for how he has handled the fallout from parent company Volkswagen's diesel emissions scandal. Munich prosecutors have been investigating Audi on suspicion of fraud and criminal advertising in the United States, where the Volkswagen scandal broke in September 2015. Stadler only got a five-year contract extension last month because of an agreement among supervisory board members that he would not serve out his full term, two sources close to the company's supervisory board have told Reuters. An Audi spokesman said: "We deny plans to get rid of Stadler," adding that he declined to comment on the content of the dossier. Volkswagen is looking at rehiring the chief executive of General Motors' Opel, possibly to lead Audi, a source familiar with the matter told Reuters this month, following his resignation from Opel. Bild am Sonntag also quoted Oliver Blume, the head of Porsche, Volkswagen's sportscar division, as saying he had no interest in replacing Stadler. "I have a dream job and am very happy at Porsche. Nothing else comes into question for me." (Reporting by Georgina Prodhan; Editing by Nick Zieminski) Related Video:

Watch the Le Mans Audi R8 safety car drift during red flag

With open-wheel, prototype, and GT cars so dependent on keeping their tires warm, European series enlist much higher-performance cars than the family sedans that pace the NASCAR field. That also means their drivers need to know their way around a race track. Yannick Dalmas, the driver of the 24 Hours of Le Mans' Audi R8 safety car, proved that point during heavy rains yesterday. The four-time Le Mans champ and former F1 driver had a bit of a moment during the red flag. We don't know if Dalmas was having a bit of fun or genuinely getting out of trouble on the deluged track, but cameras caught him executing an lurid drift that will probably end up in an Audi commercial in the near future. It's hard to tell what section of the track Dalmas went drifting at – it's pitch black in the video – but based on the downward, right-hand bend, we're guessing it was between Tertre Rouge and the start-finish line, maybe in the Esses. You can see the big moment in the video, which generated plenty of cheers from the red-flagged racers and their pit crews. Stick around for the end of the video for Porsche driver Mark Webber's impressed reaction. Related Video: News Source: TheGamingCouple via YouTube Motorsports Audi Coupe Racing Vehicles Performance Videos circuit de la sarthe