2012 Audi S5 V8 on 2040-cars

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2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.

Audi RS7 prototype is world's sportiest self-driving car [w/video]

Audi may not be the only automaker out there toying with self-driving automobile technology, but it is arguably the fastest of them. A few years back, it raced unleashed a driverless TTS on the Bonneville Salt Flats, then sent it up Pikes Peak and around Thunderhill. But now it's taking things a step further with the vehicle you see here.
This RS7 Sportback has been fitted with steering, brakes, throttle and transmission hooked up to a computer system that combines GPS, high-frequency radio signals and 3D imaging camera to drive the vehicle autonomously not just in slow-paced, stop-and-go traffic, but around the track at the same pace a professional racing driver would push it: full throttle on the straights, full braking before the corner and 1.1-g of cornering force.
As promised, Audi plans to unleash the self-driving RS7 - which it calls "the sportiest piloted driving car in the world" - at Hockenheim next weekend prior to the DTM season finale, where it is anticipated to pull a 2:10 lap time. The next stage will be to set it lose on the Nürburgring Nordschleife, all 154 turns and 13 miles of it, which ought to pose a heck of a challenge to the engineers from Ingolstadt. In the meantime you can scope it out in the high-res image gallery above and the second teaser video below.

Audi A1 now testing after S1 Geneva debut

Audi showed of its new S1 hot hatch to the public at the Geneva Motor Show last week, but the Four Ringed brand isn't done tweaking the smallest member of its lineup. Here are spy shots of an upcoming refresh of the standard A1.
The camouflaged model on display here appears to be the three-door model. From what we can discern, it seems the A1 is going to look a lot more like the S1 after the revisions. The headlights and taillights are more like the new performance model than the current standard car. Unlike the S model, the facelifted version has a different front bumper with reshaped foglights and a slightly altered design.
A release date for the refresh hasn't been announced yet, but regardless it probably won't be coming here. Audi is already aiming the A3 at young, American buyers. The little A1 just doesn't fit with that strategy.