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2016 Audi A3 Sportback headed to US under diesel power [w/video]

Every get the feeling that automakers aren't really listening to what it is that you want in an automobile? Well, Audi is. Following what it calls "an outpouring of enthusiasts' support," the German automaker has announced that it is bringing the new, 2016 A3 Sportback to the US under diesel power, in the summer of 2015.
Unveiled today at the New York Auto Show, the new A3 TDI Sportback joins an expanding range of A3 models available Stateside. Whereas the Sportback hatch was until now only slated to be offered in E-Tron hybrid form, and the TDI only as a sedan, this model combines the bodystyle of the former with the power of the latter. The new TDI slots into the family alongside the gasoline-powered A3 and S3 sedans and A3 Cabriolet as well.
Power comes from a 2.0-liter turbodiesel four with 150 horsepower and mated to a six-speed S tronic transmission. Because it's still a year away from launch, Audi tells us it hasn't determined figures for performance, fuel economy or carbon emissions numbers, but when it joins the company's considerable diesel offerings (which already include the A6, A7, A8, Q5 and Q7) as part of the new A3 rollout over the course of the next 18 months, you can bet it'll provide that combination of low-end grunt and long-range capability that diesel enthusiasts crave. In the meantime you can scope out the details and b-roll footage below for a closer look.

GRAND-AM, IMSA announce deal to bring DTM racing to US

It won't be until 2015 at the earliest, but the International Motor Sports Association (IMSA), Grand-Am and the Internationale Tourenwagen-Rennen have agreed to a licensing and cooperation deal that could bring a version of Germany's DTM series to the US.
When the American Le Mans Series and Grand-Am are officially combined next year, the resulting body will be called United SportsCar Racing (USCR). IMSA will be the sanctioning body for that series, and DTM races could be run as support events. It was also suggested by an ALMS chief that DTM races could be standalone or join NASCAR and IndyCar weekends.
With the so-called DTM America finally agreed to, there is now a way for manufacturers to run the same DTM-type cars in Europe, the US and Japan - last year Japan's Super GT series agreed to adopt "the basic technical regulations" of DTM for the GT500 class, the top class in the series. That already puts six manufacturers in play: Mercedes-Benz, Audi and BMW that run in Germany's DTM and Honda, Nissan and Lexus that run in Super GT. The DTM oversight body has invited American brands to Germany for the opening round of the 2013 season, and will begin actively courting their participation in the US series. Check out the press release from Audi with comments on the deal below.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.