2009 Audi S5 Quattro White Manual Navigation Sun Roof on 2040-cars

Auto blog

Le Mans champion Allan McNish retires from LMP1 racing

Having won the 24 Hours of Le Mans three times, the American Le Mans Series title another three times and, most recently, the FIA World Endurance Championship, Allan McNish doesn't have much left to prove. Which is why he's retiring, ending this stage of his 33-year driving career on a high note.
In a statement just released by McNish himself and his team at Audi, the Scotsman said "I've had a fantastically successful time with Audi and feel it's the right time to step back from Le Mans sports-prototype racing and to look at other opportunities."
Just what those other opportunities might be is another matter. He's raced in DTM, Formula One and the International Formula 3000 series, where he won two races in 1990. McNish, 44, is also part of the BBC Radio's F1 commentary team, serves as president of the Scottish Motor Racing Club and is often called upon by the FIA to act as a grand prix race steward. Audi says he'll continue to be part of the team, just not in the driver's seat. Given his success in endurance racing, he's surely got a wide variety of opportunities to pursue, and we're looking forward to seeing where he lands.

Forza 5 documents bringing Audi R18 E-Tron and Le Mans to game

Forza Motorsport 5 is set to come out on November 22 alongside the all-new Xbox One. As part of the launch lineup for a big new system, it shouldn't be a shock that Turn 10 Studios, the maker of the Forza series is going all out in promoting its new game. That's meant making interesting partnerships, like the one it enjoys with Top Gear.
Perhaps a less talked about alliance is between Audi and Turn 10. It's put on full display here, though, as Turn 10 documents the process of building Forza Motorsport 5 alongside Audi's quest at Le Mans, with both sides talking about what it takes to make a game and racing team work (they aren't as different as you might think).
There's also quite a bit of Le Mans and Audi-specific content coming with FM5. As with previous iterations of Forza Motorsport, gamers will have access to both the old and new Circuit de la Sarthe (the most notable difference between the two being the presence of Chicanes on the Mulsanne Straight). Audi will also be volunteering several of its vehicles for the new title, ranging from racers like the R18 e-tron Quattro and Audi Sport R8 to production rockets like the 2013 R8 V10 plus, 2006 RS4 and the 1983 Sport Quattro.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.