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2014 Audi R8 V8

Where to even begin with the Audi R8 V8.
Let's start with the Ferrari 458 Italia, a car that doubles the base price of the Audi. It's much more fun to drive than it is to talk about; discussions among enthusiasts usually begin with someone saying, "It's amazing!" and end with everyone else agreeing. Opposite that is the vast, swirling nebula of cars that are often more fun to talk about than they are to drive.
In between, there are very few cars that are as fun to discuss as they are to drive, and this Audi is one. It's a car that challenges our notions about its actual competitive set and, even better, its philosophical competitive set, its driving experience, its price, its future, its present viewed from the future, and its verifiable and/or potential pedigree.

Audi Sport Quattro Concept to spawn volume sports car?

There have been two modern re-imaginings of the original 1984 Audi Ur-Quattro: the Quattro Concept of 2010 (shown above) and the Sport Quattro Concept revealed at the 2013 Frankfurt Motor Show. In between them, there have been numerous rumors about what, if any, kind of production car Audi might make of them. According to a new report in Auto Motor und Sport, Audi CEO Rupert Stadler has "indicated... that the car will come," and based on the specs presented, what we get might end up being a mix of the two.
Ulrich Hackenberg, Audi's head of R&D, apparently wants a sports car with wider appeal than the 700-horsepower hybrid Sport Quattro Concept. AMS says his vision would be built on a modified A6 platform - the same MLB architecture under the Sport Quattro Concept - with ample use of carbon and aluminum keeping the weight down to around 1,300 kilograms (under 2,900 pounds). Engines could include a 2.5-liter, five-cylinder (like that of the original, smaller Quattro Concept) offering anything from 310 to 360 hp. Those numbers would be at least 48 horsepower shy of the first concept, but a less-powerful entry point to a new model range would provide a lower cost of entry. Besides, a full model range would likely include a significantly healthier powertrain option on the top end.
At the moment, Hackenberg is said to be unsatisfied with the design of the car, which could well mean we'll get another concept car before a production version appears.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.