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Audi changes the guard at Quattro GmbH

Although it may not have the brand recognition that Mercedes-AMG does or BMW's M division, Audi's Quattro GmbH department is responsible for its most exciting products - including the RS line of performance models and the R8 supercar. For the past year and a half, Quattro GmbH has been led by Franciscus van Meel, but soon it will get a new leader.
According to reports, van Meel (46, pictured right) is being reassigned to head up the Audi R&D center in Beijing. In his place, Audi is promoting Heinz Peter Hollwerweger (60, pictured above) to the post. The move is expected to be confirmed in advance of the Geneva Motor Show, at which point we can expect Audi to claim that it was part of a planned rotation. However sources suggest that van Meel's departure came at the behest of R&D boss Ulrich Hackenberg, who was apparently unhappy with how van Meel has been handling development of the next R8 and of the R8 E-Tron project.
Why Hackenberg would have van Meel reassigned to run one of his own R&D centers is beyond us, but Hollerweger is apparently expected to be able to get the job done faster and better. Whether he'll have any major changes in store for the Quattro division and its products is another matter, but we're looking forward to finding out.

Audi boss can't say no to F1 program

Audi has been a dominant force at the top rung of endurance racing for over a decade. Still, rumors have fired up again about the possibility of the company making a big switch to Formula 1. The Four Rings' boss Rupert Stadler isn't ready to make that decision yet, but he's not ruling it out. When asked by Auto Express about the potential of Audi entering F1 in the next five years, Stadler gave an intriguing answer. "It's something we're looking at, but then we're always looking at it and many other things. But I can't say yes or no," he said. While not at all a confirmation, that's hardly an outright denial, either. According to unnamed insiders speaking to Auto Express, Audi is under pressure from Volkswagen Group to leave the FIA World Endurance Championship. Right now, the Four Rings is competing directly against its corporate sibling Porsche. While that might make for a good rivalry on the track, it doesn't necessarily make sense financially. Rumors last year suggested that Audi might leave the WEC and DTM to finance the F1 project. Two possibilities were proposed at the time: act as engine supplier to Red Bull or buy Toro Rosso to run a whole new team. Stadler's non-denial might also indicate that Audi's view on F1 is shifting. In the past, the company's opinion has been much more obvious. Last year, Audi Sport tweeted that the rumormongering was "pure speculation." As far back as 2011, the brand's motorsport boss said grand prix racing had "no relevance to the road." Related Video:

2015 Audi A3 E-Tron [w/video]

Over the years, we've had a chance to test a lot of Audi E-Tron vehicles, from very early all-electric prototypes (back then we only got to sit in the passenger seat) to the A6 L E-Tron PHEV and the A1 E-Tron plug-in hybrid. All of them were concepts and promises, merely whispers of what was possible, even as the Nissan Leaf, Chevrolet Volt and two Tesla models were making waves in the marketplace.
As we learned last year in our Deep Dive of the E-Tron project, all of the concepts, prototypes and rumors have finally come to fruition in this A3 Sportback E-Tron. Previously, we were given a chance to drive a prototype, but it was only very briefly. Last week, we finally got to run a production-representative example through the hilly roads between Vienna, Austria and Munich, Germany. After spending a solid day with Audi's first marketable E-Tron vehicle, we can say that it's a most amazing bit of engineering, in particular for the way that Audi has done so much to hide the fact that this is an electrified vehicle. Not entirely, of course, but the idea was to make the A3 Sportback E-Tron a no-compromise PHEV. And that means it drives and feels, in many ways, like the standard A3 Sportback despite over 700 extra pounds. Oh, and there's a charge port hidden behind the four rings in the grille.