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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi joins the car-sharing party with Shared Fleet

Seeing the success Zipcar and Daimler's Car2Go, more auto manufacturers are cutting out the middleman and jumping into the car sharing business. General Motors, Ford, and BMW have all introduced or announced their own programs. And now Audi has now thrown their hat into the ring with its Shared Fleet program. Like its competitors, Shared Fleet will be accessed through an app. The fleet consists of a mere three all-new and fully loaded 2017 Audi A4s and will be rolled out in a small pilot program in Durham, North Carolina. Audi plans a nationwide fleet for sometime in 2017. Through the app, customers will be able to locate and unlock vehicles. Pricing is currently unknown, but it is likely to be based off the time used, not the distance driven. The pilot program will be based at American Underground, a technology incubator in North Carolina. This will give Audi the chance to get the program into the hands of tech savvy users who have likely used competing programs. More than 700 employees at 200 companies are based at the facility. This isn't Audi's first foray into the car rental business. They previously invested a large amount into Silvercar. They also operate Audi on Demand in San Francisco, a similar program to Shared Fleet. With Audi on Demand, users can drop cars off at their destinations. Related Video:

Audi RS Q3 Performance pours sugar on the forbidden fruit

Don't let anybody tell you that Europeans don't like powerful SUVs any less than Americans do. They just like theirs a bit smaller. Case in point: the new Audi RS Q3 Performance. The latest in the ne plus ultra from Quattro GmbH joins the RS6 Avant Performance and RS7 Sportback Performance in dialing up the power even further. So while the 2.5-liter turbocharged inline-five carries over from the existing RS Q3, its output swells to 367 horsepower (27 more than before) and 343 pound-feet of torque. As a result, this tall take on the hot hatch blasts to 62 in just 4.4 seconds before topping out on the open Autobahn at nearly 168 miles per hour. Along with the power boost, the RS Q3 Performance benefits from a retuned seven-speed dual-clutch transmission, which works in tandem with the hydraulically actuated, electronically controlled all-wheel-drive system to get the power down to the road. The suspension is lowered, with available adaptive dampers fitted to 20-inch alloys. There are subtle details inside and out to distinguish it from "lesser" RS Q3 models. Unfortunately while Audi does offer the Q3 in base form here in America, it doesn't offer the RS variant altogether, let alone this new enhanced version. In fact the RS7 is the only model in the line we get here, so we'll just add this one to our growing list of forbidden fruit that we'd like to taste. Our compatriots in Germany, however, can pick one up right away for 61,000 euros, before it even makes its debut at the Geneva Motor Show next month. Related Video: 02/04/16 | Ingolstadt Pure power: the Audi RS Q3 performance - New top model with more power and exclusive equipment - Award-winning five-cylinder with 270 kW (367 hp) - Now accepting orders for the Audi RS Q3 performance Audi ignites the next stage of performance in the compact, high-performance SUV segment: The Audi RS Q3 performance* impresses with an output of 270 kW (367 hp) and 465 Nm (343.0 lb ft) of torque. This incredible power catapults the new top-of-the-line model from 0 to 100 km/h (62.1 mph) in just 4.4 seconds. Standard top speed is 270 km/h (167.8 mph). The premium brand is honing its sporty profile with new RS performance models. The "performance" in the name stands for both a significant power boost and exclusive equipment that clearly elevates the respective model above the rest of the portfolio. This also applies to the new RS Q3 performance, whose pulse is driven by the legendary Audi five-cylinder engine.