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What kind of watch do you wear?
Especially today, when wearing a wristwatch is practically obviated by the near-ubiquitous use of cellphones, the timepiece found on one's arm makes a statement about how people perceive themselves.
A sport watch from Nike or Garmin would seem to indicate enthusiasm for athletic pursuit. Inexpensive fashion statements from Nixon or Nooka could signify a love of high design. Splashing out on a true luxury timepiece from Rolex, Bell & Ross or Breitling serves as a sort of human plumage display to connote, "I have thousands of dollars - at least - of disposable income."

Honda China struggling with high-end Accord because Chinese covet German cars, too

It's not particularly unusual to see cheap cars in China, or those with designs stolen from foreign competitors, but increasingly the best-selling vehicles there would be very recognizable to just about any auto enthusiast. There appears to be one fact of life whether looking at car buyers in Sacramento, Stuttgart or Shanghai: People who can afford to buy premium cars often look first at the Germans.
Honda recently thought that it could challenge this perceived wisdom by including a premium Accord in the ninth-generation sedan's Chinese launch last year. The market-exclusive version was priced against the Audi A4. The venture failed, miserably.
According to Automotive News China, sales for the new Accord in China are down 37 percent through May of this year. Honda's overall sales are actually up by about 11 percent there on the strength of smaller, less profitable models. However, the company is still off its forecast 19-percent rise.

Audi traffic light recognition could save 240 million gallons of fuel [UPDATE]

Any hypermiler will tell you that the way you drive your car has a huge impact on how much energy it uses. But these greenfoot drivers haven't had a car that's smart enough to tell them about the inner lives of traffic lights. That's what a prototype system in an Audi A6 Saloon that the German automaker recently tested in Las Vegas can do. Since the car can communicate with local traffic signals and is able to predict when lights will change, the car can help reduce CO2 emissions by up to 15 percent. Further, Audi says that the system could save some 238 million gallons of fuel (900 million liters), if deployed across Germany. We can only imagine what hypermilers could do with this. We got to drive the Audi Online traffic light information system prototype in January, but we focused more on how the system worked rather than the green aspect. Now that Audi has had a bit more time to crunch the numbers, it has released fuel economy information for the connected car. The key points for the eco-side of things are that the driver is told in the dashboard how fast/slow to go to hit the next green light. This can help prevent unnecessary speeding and or encourage drivers to go a bit faster in order to hit the green, thus preventing idling and wasted time. The system is too smart to let you idle for long. Except that Audi Online is too smart to let you idle for long. The Audi connect system can calculate how much longer the light will be red and can access the car's start-stop capabilities and will fire up the engine "five seconds before the green phase." That seems like an awful long time in a world where competitors have figured out ways to restart an engine in 0.35 seconds. We've asked Audi for an explanation on why this buffer is so lengthy, and will let you know what the reasoning is when we hear back. Despite the trials in the A6, Audi says the Audi Online traffic system could be integrated into any Audi model, "subject to the necessary government legislation." Aside from the Sin City tests, Audi is running trials of the connected car in Verona, Italy and Berlin, Germany. If you'd like to test it out yourself some day, take heart from this line in the press release, available below: "A market launch is currently the subject of intense analysis in the United States." *UPDATE: Audi's Mark Dahncke told AutoblogGreen that the five second window is meant, "To alert the driver that the light is about to turn green.