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Audi to blitz 1.5M sales goal two years ahead of schedule

Audi doesn't seem to be having any trouble of hitting its relatively audacious sales goal of two million units by 2020 - it's already on pace to eclipse 1.5 million sales two years ahead of schedule. According to Reuters, the Volkswagen-owned brand rode a wave of sales in China and the US to pace the early goal, with 780,500 deliveries at the halfway point of 2013. Particularly hot models include the Q5 crossover seen above and A4 sedan. Unless things go poorly in the second half of the year, 1.5 million sales shouldn't be an issue.
That leaves it trailing BMW by just 24,000 units for the global luxury sales crown. If sales trends keep up, Audi will succeed in hitting its goal of two million units and besting its cross-country rival in Munich. Audi CEO Rupert Stadler smells blood, telling German newspaper Handelsblatt, ''We have overtaken Mercedes-Benz and we are now closer to BMW than ever before."

Spyker C8 Aileron to come back with supercharged power?

The new B6 Venator wasn't the only vehicle on display at the Spyker booth at the 2013 Geneva Motor Show. The company still has its C8 Aileron on offer, and Road & Track has word of a potential powerplant upgrade for the long-running machine.
Since its introduction in the year 2000, the C8 has used a 4.2-liter V8 engine sourced from Audi, which, in base form, offers up 400 horsepower. Though it's a great powerpant, that's simply not enough power in this day and age - after all, if a car is going to be called super, it needs to offer more ponies than something as mundane as the Ford Mustang GT.
According to R&T, John Walton, Chief Commercial Officer at Spyker, indicated that a new engine supplier may be in the works. "[The Audi-sourced V8] really hasn't got enough bang for the buck. To be honest, every supercar needs to have something that begins with a '5' today. That's why we're supercharging the car in the future, which will take it to over 500-hp," said Walton.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.