2015 Audi S4 on 2040-cars

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Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

2016 Audi A6 to start at $46,200*, A7 begins at $68,300*

Audi has announced pricing on the new A6 sedan and A7 four-door coupe, with the former starting at $46,200 for a 2.0-liter, turbocharged four-cylinder and front-wheel drive. Of course, things can and do climb rapidly from there. Adding Quattro all-wheel drive to the four-cylinder model bumps the price up $2,200, while moving from the base Premium to the mid-level Premium Plus trim will add $3,700, regardless of the drivetrain. Speaking of that Premium trim, it's only available on the 2.0-liter A6. Every other variant starts with the Premium Plus. At that point, the cheapest six-cylinder you can get is the $57,400 model, while the diesel-powered A6 TDI starts at $59,500. Moving up to the top-end Prestige trim bolsters the price by $4,200, for both engines. If you fancy the sleeker lines of the A7, the entry-level 3.0-liter Premium Plus can be had for $68,300, while the TDI runs $70,400. While the starting price is higher than the A6, adding the Prestige trim is more reasonable, with both engines demanding $2,650 for the top-tier equipment level. And of course, we can't get away without mentioning Audi's high-performance models. A base S6 Premium Plus begins at $70,900, while the Prestige is $75,300. The S7 and RS7, both of which are limited to the Prestige trim level, start at $82,900 and $108,900, respectively. None of the above prices include the standard $925 destination charge. Scroll on down for the official press release on the pricing changes for the new Audi A6 and A7. Related Video: Audi announces pricing for the new 2016 A6 and A7 model lines April 17, 2015 | Herndon, Virginia Award-winning vehicles get more dynamic designs, improved technology and greater power and efficiency New 2.0 Liter TFSI engine – the most powerful engine in its class, with greater performance and efficiency Standard next generation of MMI® with Audi connect® and rapid 4G LTE connectivity Audi today announced pricing for the 2016 A6 and A7 model lines. With new engines and updated design, all Audi A6 and A7 models now offer more power, greater fuel efficiency and class-leading technology for two of the Audi brand's top-selling vehicles. The 2016 A6 and A7 sedans boast more athletic design as well as new headlights and driver assistance systems. New infotainment systems provide even higher levels of interior luxury and refinement.

2015 Audi Q3 is ready to woo America's young and upwardly mobile

You can hardly blame Audi for its decision to finally bring its Q3 compact crossover to America, even though it's been on sale in other global markets since 2012. CUVs of all stripes are red hot, and the number of players in the US entry-level premium segment is mushrooming. Rapidly growing Audi simply can't afford to be left out of the discussion in favor of vehicles like the BMW X1, Land Rover Range Rover Evoque, and even small near-luxury entries like the Buick Encore, if only because capturing these customers could result in subsequent sales of more profitable models down the road.
Audi evidently intends to attract these new, younger customers by spoiling them in decidedly unGermanic fashion: by offering lots of standard equipment. Peruse the spec sheet on base models from rivals and you'll see things like manually adjusted faux leather seats, conventional projector headlamps, and little in the way of frills. By comparison, the 2015 Q3 comes with an embarrassment of standard features, including heated and power-articulated leather seats, panoramic moonroof, Xenon headlamps with LED accents and keyless start.
First impressions of the four-cylinder, 200-horsepower Q3 revealed here at the Detroit Auto Show are very positive, with a rakish (if overly familiar) shape and a fair amount of utility with up to 48.2 cubic feet of storage with the rear seats folded. If Audi can price the Q3 similarly to the entry-level BMW X1 sDrive28i ($31,825 delivered) when it arrives this fall, we think it'll sell like hotcakes - just like its Q5 big brother.