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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Leaked design sketch may preview Audi TT Sportback Concept for Paris

With the debut of the new TT and TTS hardtops in Geneva earlier this year, as well as the more recent debut of the convertible model, Audi has ticked the same body style boxes as the first two generations of TT. Unlike those earlier examples, though, the German luxury manufacturer has provided a slow and steady parade of concepts showing off possible directions for the TT.
First, we had the Allroad Shooting Brake Concept from the 2014 Detroit Auto Show. Then, in April, we saw the Offroad Concept, whose biggest differentiation from the Detroit concept was its extra pair of doors, making it appear, at least superficially, quite similar to one of Audi's Sportback models. This clear evolution from shooting brake to neo-Sportback might not have meant much, had the image you see above not leaked.
This is, allegedly, the third member of the larger TT-based concept family, and - surprise, surprise - it has massaged the profile of the Offroad Concept into something that, to our eyes, appears far more grounded in reality. It looks like a natural fit into Audi's line of four-door-coupe models, which are more fleshed out in Europe, thanks to the presence of the A5/S5 Sportback. Slotting in a TT-based model could represent a coup for Audi, as such a small four-door with such obvious sports car roots would be mostly unchallenged.

Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.