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2016 Audi A4 is larger, lighter [w/video]

The 2016 Audi A4 arrives with a bang, but no surprises. We say that because the formula for creating the new A4 is one we know all too well. Make it larger, add a bunch of content, reduce weight, and improve both power and efficiency. It's a recipe for success, and this fifth-generation A4 looks to be a solid contender against its chief rivals, the BMW 3 Series and Mercedes-Benz C-Class. The shape hasn't changed; it's immediately recognizable as an A4. Instead, this new model updates that familiar design with sharper lines, similar to what we've seen on the new Q7, or even the R8. The big story here is that the 2016 A4 is up to 264 pounds lighter than its predecessor, depending on trim and engine. Additionally, the A4 is the most aerodynamic car in its class, boasting a drag coefficient of just 0.23. A fresh, modern cabin lies within that lighter shell – one that looks decidedly more upscale than the last A4. Many elements are reminiscent of the Audi Prologue concept that we first saw (and drove) in Los Angeles last year – specifically, the steering wheel, and the new MMI controls. In fact, Audi has positioned its infotainment controls closer to the center console – in front of the gear selector. This reminds us of the current A8, where Audi specifically designed its shifter to act as a sort of wrist rest. You can rest your arm on the gear lever and still access all of the MMI functionality. Speaking of which, that's the latest generation of Audi's MMI interface, packing navigation, touch capability, LTE connectivity, and WiFi in the 8.3-inch color display. Audi isn't saying which engines will come to the United States right now, but when the new A4 launches, it'll be offered with three gasoline and four diesel engines in Europe. Our best guess is that the US-spec car will come with the latest 2.0-liter TSFI turbocharged inline-four with 272 horsepower, as well as Audi's tried-and-true 2.0-liter TDI diesel four. Front- and all-wheel drive will be available, and for the first time, two-wheel-drive models will get a proper dual-clutch transmission – no more CVT. There's a whole lot more to lean about the A4 in the press release, posted after the reveal video. You can also see the 2016 A4 in sedan and Avant forms in the galleries above and below – it's unclear if the wagon will make its way to the US. The A4 Avant has been sold here before, but currently, Audi only offers that more functional bodystyle in Allroad spec.

Autoblog's Editors' Picks: Our complete list of the best new vehicles

It's not easy to earn an “EditorsÂ’ Picks” at Autoblog as part of the rating and review process that every new vehicle goes through. Our editors have been at it a long time, which means weÂ’ve driven and reviewed virtually every new car you can go buy on the dealer lot. There are disagreements, of course, and all vehicles have their strengths and weaknesses, but this list features what we think are the best new vehicles chosen by Autoblog editors. We started this formal review process back in 2018, so there's quite of few of them now. So what does it mean to be an EditorsÂ’ Pick? In short, it means itÂ’s a car that we can highly recommend purchasing. There may be one, multiple, or even zero vehicles in any given segment that we give the green light to. What really matters is that itÂ’s a vehicle that weÂ’d tell a friend or family member to go buy if theyÂ’re considering it, because itÂ’s a very good car. The best way to use this list is is with the navigation links below. Click on a segment, and you'll quickly arrive at the top rated pickup truck or SUV, for example. Use the back button to return to these links and search in another segment, like sedans. If youÂ’ve been keeping up with our monthly series of the latest vehicles to earn EditorsÂ’ Pick status, youÂ’re likely going to be familiar with this list already. If not, welcome to the complete list that weÂ’ll be keeping updated as vehicles enter (and others perhaps exit) the good graces of our editorial team. We rate a new car — giving it a numerical score out of 10 — every time thereÂ’s a significant refresh or if it happens to be an all-new model. Any given vehicle may be impressive on a first drive, but we wait until itÂ’s in the hands of our editors to put it through the same type of testing as every other vehicle that rolls through our test fleet before giving it the EditorsÂ’ Pick badge. This ensures consistency and allows more voices to be heard on each individual model. And just so you donÂ’t think weÂ’ve skipped trims or variants of a model, we hand out the EditorsÂ’ Pick based on the overarching model to keep things consistent. So, when you read that the 3 Series is an EditorsÂ’ Pick, yes, that includes the 330i to the M3 and all the variants in between. If thereÂ’s a particular version of that car we vehemently disagree with, we make sure to call that out.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.