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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Finalists for 2014 Green Car of the Year announced

The list of finalists for the 2014 Green Car of the Year has been announced, and in a genuinely bizarre twist, there's only one hybrid and no electric vehicles among the five contestants, despite the arrival of cars like the BMW i3 and Tesla Model S. Taking the place of the EVs are a pair of diesels, repping a technology that last won a Green Car of the Year award in 2009, when the Audi A3 TDI took the title. No diesel was in the running for last year's award.
Naturally, both of the diesel finalists are fielded by the Germans - with BMW's 328d and Audi's A6 TDI getting the nod. In the case of the 3 Series, BMW installed a 2.0-liter, turbodiesel, capable of delivering 180 horsepower and 280 pound-feet of torque, while returning 45 miles per gallon on the highway. Audi and its larger, 3.0-liter, V6 turbodiesel produce quite a bit more grunt, with 240 hp and 428 lb-ft of grunt, but net a very impressive 38 mpg on the highway in the A6.
Finalists for this year's awards include two diesels, three gas-powered cars and a plug-in hybrid.

Control your Audi with your Apple TV, if you want to

Not to dash your hopes right up top, but this isn't a way to remotely drive an R8 from the comfort of your living room, or even summon it from the garage. Also, you'll need the new fourth-generation Apple TV (and a real TV hooked up to it) as well as a 2017 A4 or Q7. What Audi is offering is basically a version of the Audi MMI connect app distilled for the streaming media box. Things you can do include locking and unlocking the car, setting it to heat up or cool down before you hop in, and viewing the status of the car. (No screenshot was available from Audi, so you're looking at the iPhone version of the app up top. Just imagine it larger and more horizontal.) Who's it for? People who have the latest Apple TV, a new Audi, and would rather control the latter with the former on a big screen than a smartphone. In other words, we're not sure. We do wager that there's a decent amount of overlap between Audi drivers and tech early adopters, so someone will get excited by this. And since the new Apple TV is based on iOS, it probably wasn't too tough to port the iPhone version of the app over. Like a lot of what we're seeing at CES this week, this is likely a small step in the direction of increasing connectivity between all of the digital stuff in our lives and our cars. We'll get more excited when the family flatscreen turns into a live window of what your car is looking at. But also terrified.