2005 Audi S4 Avant Quattro on 2040-cars

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Audi R8 V10 gets tuned up by ABT

Bavarian tuners ABT have done another job on the Audi R8 V10, pumping up the 5.2-liter FSI V10 from 525 horsepower to 600 hp, and torque from 391 pound-feet to 406 lb-ft. With 50 more horsepower than the R8 V10 Plus - but not the extreme weight-loss scheme - ABT claims a 0-62 mile per hour run of 3.5 seconds, the same as the R8 V10 Plus, and a top speed for the mid-engined coupe of 198 miles per hour "is no problem at all."
Managing all that speed are the aero tweaks provided by a comprehensive body kit including a rear wing, a lowered and beefed-up suspension, a stainless steel exhaust and 19-inch wheels in two different designs.
The press release below has a few more bits of info on the matter. And while ABT hasn't put a price on the Audi upgrades, but it's safe to say that nearly 200 mph in an R8 won't come cheap.

Bentley testing new SUV in Audi Q7's clothes

Sure, this looks largely like an Audi Q7. What if we told you, though, that it was actually a Bentley? This may be one of the very first sets of images we've seen of the aristocratic brand's SUV. Based on the borrowed Audi bodywork, however, testing appears to be in the early stages.
While it may look like an Audi Q7, there are a number of giveaways. One of the more subtle are the British number plates, in place of the traditional German plates that would be found were this a mule for the next Q7. Other changes are more noticeable. According to our spies, this mule is much wider, while its fenders have also been enlarged to accommodate larger wheels and tires.
Out back, four exhaust pipes jut out from the lower fascia, while larger brakes are hidden behind black wheels. The big indicator that this is something special, though, can be seen in the front fascia. The heavily modified front clip is home to two massive intakes below the headlights. According to our spies, these conceal a pair of intercoolers. Whether they are for Bentley (and Audi's) twin-turbocharged, 4.0-liter V8 or the 6.0-liter W12 is unclear.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.