2005 Audi S4 2dr Cabriolet Quattro Auto Convertible on 2040-cars

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Audi fires head of R&D, Wolfgang D"urheimer

According to Car and Driver, citing a report in Germany's Der Spiegel magazine, Audi has fired Wolfgang Dürheimer, the brand's head of research and development.
Dürheimer had originally signed on as Audi's R&D boss in September 2012. Prior to that, he had served as the head for both Bentley and Bugatti, and was formerly the development chief at Porsche (where he is credited with helping get the original Cayenne into production, a move that ushered a new era of profitability for the company). Dürheimer moved to Audi following a management shakeup within the Volkswagen Group in mid-2012.
During his time at Bentley, Dürheimer spearheaded the brand's efforts to launch an SUV. But at Audi, he reportedly quickly put a stop to costly projects such as the R8 E-Tron and the rotary range-extender engine for the A1 E-Tron. Furthermore, Car and Driver reports that Dürheimer shuffled the reporting structure within the brand's design department, and that VW Group CEO Martin Winterkorn had apparently disagreed with him several times on the styling direction for the brand.

European RS6 Avant ad features diesel-hybrid R18 racecar

We'd be just as happy to casually walk back to an RS6 Avant as anybody, but Audi's commercial for its fastest ass-hauling wagon takes casual to another level. The RS6 isn't even seen until more than two-thirds of the way through the 46-second German commercial, but Audi seduces us long before that with the R18 E-tron Quattro diesel-hybrid endurance racer juxtaposed into scenes of everyday life. Since when can you be picked up at the airport or drive peacefully to a riverbed in a racecar?
The German automaker cashed in on childhood dreams its nearly flawless endurance-racing pedigree big time for the advertisement - and it works, even though we realize the RS6 drinks gasoline and isn't a hybrid. It does have Quattro four-wheel drive, however. But the commercial makes us want the beautifully pragmatic long-roof with 550 horsepower all the more, especially since Audi currently has no plans to bring it to the US. Please say it ain't so!
Even if the US doesn't get an RS6 Avant, we're happy to indulge in commercials like this. Be sure to watch it below.

Audi Canada surprises out-of-warranty owners in a good way

One of the worst parts about going to a dealership is sitting around waiting for the courtesy shuttle to show up and transport a group of strangers to their places of work or homes. Well, Audi of Canada found a nice way to surprise customers who brought their out-of-warranty vehicles in for a scheduled Health Check by replacing dealer's normal shuttle with a 2014 Audi R8 V10.
The R8, painted to resemble a safety car or police car, gave the customers a ride home - even stopping at a coffee shop along the way. Needless to say, the stunt got plenty of attention from passers-by and was quite a hit with the Audi customers, too. Scroll down to watch video of the customers getting the ride of a lifetime, which we're sure left some of the in-warranty customers at least a little jealous as they drove off in dealer loaner cars.