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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi confirms autonomous tech for next-gen A8

Like so many of its rivals, Audi is hard at work getting its autonomous driving technology up to speed and ready to reach the market. And now it's revealed when we can expect that time to come – or at least in what form it will arrive. In announcing the achievements of its latest RS7 Piloted Driving prototype, Audi has confirmed that the system will be offered for the first time on the next A8, the upcoming iteration of the German automaker's flagship sedan. Just as we heard this past January, the next-gen A8 will be able to drive itself around town at speeds of up to 37 miles per hour. Ingolstadt still isn't saying when we can expect the new A8 to arrive, but considering that the current model has been around since 2009 (albeit with periodic updates along the way) and that its key rivals – the Mercedes S-Class and BMW 7 Series – are both much newer models, Audi shouldn't be waiting much longer to launch its new flagship. The announcement was made as part of the reveal for "Robby," the latest version of the company's self-driving RS7 concept. The previous version, dubbed "Bobby," was based on the same model, and gave our man Jonathon Buckley over at Translogic a run for his money around Ascari a few months ago. (We'll let you watch the video below to see who fared better). But the new version is a good 882 pounds lighter, lapping the Sonoma Raceway (previously known as Infineon or Sears Point) in 2:01.01. That's in what is ostensibly still a road car, just one that's operated by a computer. The fastest lap ever recorded on the full 2.5-mile circuit, in case you were wondering, was also achieved in an Audi, but that was the R8 Le Mans Prototype that Allan McNish hustled around in a 1:20.68 qualifying lap. Related Video: 07/13/15 Sonoma/Ingolstadt Faster than a sports car driver: Audi pilots itself on US race track - Testing the new-generation Audi RS 7 piloted driving concept - Top lap times on Sonoma Raceway in California Piloted driving at Audi is approaching production readiness at race pace. On one of the world's most challenging race tracks, the Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has surpassed previous top performances once again. Audi will be offering piloted driving for the first time in the upcoming generation of the Audi A8.

2014 Audi A6, A7 and Q5 TDI diesel models get pricing and fuel economy figures [w/videos]

Last year, Audi announced that it was expanding its lineup of TDI models for 2014 with the Q5, A6 and A7 joining the diesel-burning Q7 and A8 L models already in existence. The Q7 TDI has been out for a few years now and we recently drove the A8 L TDI, but now Audi has released the pricing, performance and fuel economy details for the 2014 Q5 TDI, A6 TDI and the ever-stylish A7 TDI. Down the road, Audi has also promised a TDI version of the next-generation A3 that will debut for 2014.
Until the new A3 TDI shows up, the Q5 will be the most affordable diesel model in Audi's lineup, with a starting price of $46,500 to go with fuel economy estimates of 24 mpg city and 31 mpg highway. The closely related A6 and A7 will get identical fuel economy numbers of 24 city and 38 highway in diesel form, with the A6 TDI starting at $57,500 and the A7 TDI starting at $66,900. In the three new TDI applications, Audi's 3.0-liter V6 produces 240 horsepower and 428 pound-feet of torque, and all models are paired with an eight-speed automatic transmission. Scroll down for videos (stock running footage) and more information on the Q5 TDI, A6 TDI and A7 TDI, all of which go on sale in late summer.