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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi recalling 70k TDI models worldwide over braking problem

Audi is issuing a recall covering some 70,000 vehicles worldwide, due to problems with their brake boosters. According to Automotive News Europe, diesel-powered examples of the A4, A5, A6, A7 and Q7 are all being called back due to this issue.
The report indicates that while the brakes in these vehicles still function, the enhancing power from the booster may fail due to a possible leaky membrane.
All of the affected vehicles are powered by the 3.0-liter TDI turbodiesel V6, and were built between March and December of 2012. It is unclear as of this writing how many of these vehicles are in the States, though remember, US customers are not privy to 3.0 TDI examples of the A4 or A5. Autoblog has reached out to Audi for specific numbers, and we'll update this space when we hear more.

Audi reveals revised RS5 DTM for 2014

There existed an era in German touring car racing between when the DTM series was revived in 2000 and when BMW rejoined in 2012. During that twelve-season span, the wins were pretty evenly divided between Audi and Mercedes-Benz, the only two manufacturers who took part. Audi won six drivers' titles in that time and Mercedes won six (although Benz won considerably more constructors' titles).
Now that BMW is back in the race, though, it's an entirely different game. BMW has won the lion's share of the races in the past two seasons, taking both titles in 2012 and the constructors' title last season. The winning driver last season, though, was driving the RS5, making Audi the only one that really stands a chance of putting up a fight against BMW. It undoubtedly hopes to extend that challenge in the coming season, and this is the car with which it aims to do so.
Taking on the Mercedes-AMG C-Class Coupe DTM and the new BMW M4 DTM will be the revised RS5 DTM you see here. Bearing a stronger resemblance to the road-going RS5 you can buy, Audi's new DTM challenger benefits from a revised aero package with more streamlined side mirrors, closed rear wheel arches and reprofiled side sills. The V8 engine carries over (much as it did from the previous A4 DTM and A5 DTM) with 456 horsepower driving the rear wheels through a six-speed sequential gearbox.