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Audi reveals R8 E-Tron Piloted Driving concept at CES Asia

Designed as they are to take the driver out of the equation, you might think that the idea of an autonomous vehicle would seem diametrically opposed to that of a supercar. But Audi disagrees. The German automaker has cooked up a series of "piloted driving" concepts that are increasingly focused on performance, and this could be the ultimate iteration yet. Audi's latest Piloted Driving demonstrator is based on the R8 E-Tron. It's altogether almost identical to the one we saw in Geneva, packing an electric powertrain to deliver 456 horsepower, 679 pound-feet of torque and a 0-62 time of 3.9 seconds. Only in this case, it can do it all on its own, without any driver intervention. To pull that off, Ingolstadt has fitted this show car with an array of sensors, including a new laser scanner, multiple video cameras, ultrasonic sensors and radar transmitters at both ends – all handled by a central "driver assistance control unit." It's the latest in a series of concept cars that has already included a version of the RS7 Sportback designed to lap the racetrack, and the Prologue concept that drove itself to CES. This concept was similarly unveiled at CES Asia, the Eastern counterpart to the tech expo we usually catch in Las Vegas. Just what the point is in engineering (or buying) one of the best-driving cars on the market and then handing over its operation to a computer, we don't quite get. But at least we can rest easy knowing that Audi is not giving up on performance as autonomous tech turns the driver into just another passenger. Related Video: Audi R8 e-tron piloted driving technical concept car 340 kW of power, 0 to 100 km/h (62.1 mph) in 3.9 seconds and a driving range of 450 km (279.6 mi) – Audi has extensively developed its all-electrically powered high-performance R8 e-tron sports car further. The technology study is one of the highlights of CES Asia, and it brings together future technologies – which relate to lightweight design, high-performance drive systems and functions for piloted driving. The Audi R8 e-tron piloted driving concept car is based on the multimaterial Space Frame of the new production R8. A rear car body module made of carbon fiber reinforced polymer (CFRP) integrates the luggage compartment, which extends the frame structure. The walls of the luggage compartment shell are corrugated, so that they can absorb extreme amounts of energy with little material weight in case of a rear-end collision.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi A3 E-Tron Sportback already getting residual value love

It's a tricky game, but the folks at Auto Bild and market research institute Schwacke are looking into the future. Through the mists of future time, they say that they think that buying an Audi A3 Sportback e-tron plug-in hybrid today is going to look like a smart buy in a few years. The German automaker likes what it sees in terms of resale value for the plug-in hybrid A3, Audi's first mass-produced plug-in, and the car has already been named a "Wertmeister." That's the "value champ" designation that Auto Bild hands out every year. Audi says the A3 e-tron has the "most stable residual value in its class," and is expected to retain more than 57 percent of its original value four years after rolling off the dealership lot. That gives the plug-in hybrid bragging rights to the "Wertmeister" award for the Compact Car category. Audi also won second place in the Full Size category with its Audi A6 Avant 3.0 TDI The German automaker started sales of the A3 e-tron last summer in Germany, pricing the model at about $51,500. The cars has 204 horsepower, can go from 0 to 60 miles per hour in less than eight seconds and has an all-electric range of up to 31 miles. Check out Audi's press release below, and take a look at our First Drive impressions of the model here. Audi A3 Sportback e-tron is "Wertmeister 2015" Auto Bild crowns Audi A3 Sportback e-tron "Wertmeister 2015" Audi A6, Audi A7 and Audi Q3 also awarded top-three places Ingolstadt/Berlin, February 5, 2015 – the Audi A3 Sportback e-tron* is the car with the most stable residual value in its class. That was the conclusion drawn by Auto Bild and market research institute Schwacke. The A3 e-tron stands out with the best residual value forecast among the compact cars, receiving the title "Wertmeister 2015". Every year, Auto Bild and Schwacke select the cars in each class that are expected to depreciate the least during the following four years. The winners take the "Wertmeister" title. The Audi A3 Sportback e-tron is the winner in the "Compact Car" category with a residual value of 57.3 percent. The Audi A3 e-tron is the first plug-in hybrid from Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility.