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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi R8 LMX has frickin' lasers for headlights

It might look like just another Audi R8, but Ingolstadt tells us this one is different: it is the limited edition Audi R8 LMX (click image above to enlarge) with laser-enhanced LED high-beam headlights. Audi introduced the laserlight technology on its R18 E-tron Quattro LMP1 race car and then promised a production version of it at this year's Consumer Electronics Show. The eyes on the R8 LMX employ the same method when traveling above 37.3 miles per hour, utilizing a tiny laser module in each headlight that, after conversion to white light, can throw a beam about 1,640 feet down the road.
Because no one should ever stop at lasers, buyers of the limited-to-99 examples of the R8 LMX will also get a more powerful engine, with 570 horsepower erupting from the mid-mounted V10; that's ten more horses than came with the R8 V10 GT introduced last year, but the 0-62 mile-per-hour time hasn't budged from 3.4 seconds. It comes in coupe form only, dressed in Ara Blue paint with carbon accents all around, exclusive wheels, red brake calipers, and a black Nappa leather interior with contrasting blue bits.
The order book is open now, and deliveries will begin this summer for those willing to lay down 210,000 euros for the privilege of using one of Superman's powers for good, as standard (the BMW i8 has laser-equipped high beams, but as an option). We won't see them here, though, for as with Matrix Beam lighting and Audi's sequential turn signals, US laws forbid such shenanigans. The press release below has more info.

TT Offroad Concept shows Audi's design icon isn't afraid to play dirty

We'll step right out and say we like the TT Offroad Concept, but there's something that's just a bit too... familiar about it. Yes, this yellow five-door looks like a not-so-distant relative of the Allroad Shooting Brake Concept that debuted at the 2014 Detroit Auto Show earlier this year. So, we've seen the production TT, a super-light, high-performance model and now we're seeing a crossover. Does any of this sound familiar? Considering the Detroit concept earned an editors' choice award for that show, you can imagine how we feel about the strikingly similar TT Offroad, which is debuting at the Beijing Motor Show.
The two concepts share a propulsion system - a high-performance version of Audi's E-Tron plug-in-hybrid drivetrain. Total system output sits at 408 horsepower, thanks to a 2.0-liter, turbocharged four-cylinder and a 40-kilowatt electric motor in front and an 85-kW motor on the rear axle, for all-wheel drive. 62 miles per hour arrives in 5.2 seconds, while the TT Offroad is limited to 155 mph. Fuel economy is impressive, with a claimed 123.8 US miles per gallon on the European cycle.
The most obvious different between these two, then, are their looks. The TT looks a bit tougher, thanks to its larger 21-inch wheels and narrower headlights, but its more conventional belt and roofline give it more of an Audi Q3's look. Out back, a slightly restyled bumper is the sole differentiator between the two vehicles.