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Audi teases 700-hp Quattro Sport E-Tron concept for Frankfurt

Audi's trump card for the 2013 Frankfurt Motor Show has just been unveiled, sort of. It's called the Quattro Sport E-Tron Concept. Set to debut in a few weeks, sketches have been uncovered that show a few of the car's details, albeit in rough form. The news of a big-name Audi concept at Frankfurt has been swirling since June, when we first reported on it.
From the sketches, we see a car that has the same basic shape as the Quattro Concept from the 2010 Paris Motor Show, only with subtle tweaks and evolutions to a few features. The news isn't so much about the looks, though. It's the reports coming from Auto Zeitung and Audi enthusiast site Fourtitude.
Horsepower on the concept is expected to be in the neighborhood of 700 ponies - about 50 more than we initially thought - and will be split between a gas engine and an electric motor. Yup, that "E-Tron" name isn't just there for show. While it's not clear what the exact split will be between gas and electric power, we do know the same twin-turbo 4.0-liter V8 found in the RS6 and RS7 will be sitting under the Quattro's hood, and that the bulk of the power will likely come from here. We may not have power figures on the hybrid system, but we do know this concept is capable of running for 21.7 miles on electric power alone.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Audi A3-based people mover in the works

We have yet another announcement of yet another new Audi, including yet another obligatory quote from Audi research and development chief Wolfgang Dürheimer that there's room for it in the Audi range. On the sidelines of reports about the diesel-hybrid sports car, derived from the R18 endurance racer, there have been remarks about a possible MPV. Now Auto Express reports that said MPV "is on the way" and will be based on the A3 Sportback.
Previous speculation has posited either a six- or seven-seat people carrier; if the AE report is to be believed then five seats is the number that's been settled on. Planned to rest on a stretched version of the A3 platform, its wheelbase would be nearly eight inches longer than that of the A3 Sportback and it would compete against the Mercedes-Benz B-Class and the production version of the BMW Concept Active Tourer.
Audi is not going to dally about it, either, with a concept said to be ready for debut next year. Should it come, it would mean the A3 range comes pretty close to hitting for the cycle.