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2018 Audi A5 and S5 Sportbacks are coming to America

Fans of hatchbacks have cause for celebration, because Audi confirmed the 2018 A5 and S5 Sportback models are coming to the US. The five-door variant of the classy A5 coupe and convertible line will appear in America this spring. Pricing was not announced. While we will be getting the hatchback, we won't get every powertrain option offered in Europe. Those versions will be offered with an array of gas and diesel engines, and some will be available with a manual transmission. We'll only get two engines here, and they both come with automatics. The standard A5 Sportback will come with the same turbocharged four-cylinder as the A5 coupe and convertible and the A4 sedan. It makes 252 horsepower and 273 pound-feet of torque of torque and is paired with a seven-speed dual-clutch transmission. The S5 Sportback gets the same 354-horsepower turbocharged V6, which also makes 369 lb-ft of torque and sends power through a conventional 8-speed automatic. Both Sportback models are nearly as fast as their two-door siblings, reaching 60 mph in 5.7 and 4.5 seconds respectively. That's just a tenth of a second slower than either coupe. The Sportback also has one more difference compared with the European version. All American A5 Sportback models will come with Audi's Quattro all-wheel-drive. The Sportbacks feature similar interiors to their coupe and convertible brethren, along with the same infotainment options. This includes the available Virtual Cockpit LCD instrument panel and MMI system. Of course the biggest difference between the Sportback and the two-door models is space. Audi claims the Sportback has twice as much cargo room as the coupe. And the back seat will obviously be much more comfortable and usable. View 14 Photos You don't sacrifice too much in style, either. The A5 coupe's distinctive, Coke-bottle character line has made the transition to a longer profile gracefully, and it's complemented by the greenhouse inspired by the bigger A7 Sportback. So if you've always wanted an A5 for its looks, but felt you needed something more practical, you won't have to compromise with the Sportback. Related Video:

Believing in evolution | 2018 Audi S4 and S5 Second Drive

Sales figures for cars in America have plummeted. In a robust overall market, where vehicle purchases have reached record-setting levels, car sales fell by an incredible 9 percent last year alone. SUVs and crossovers are drinking their milkshake, now accounting for nearly two in every three purchases, a profound shift from cars' majority dominance as recently as 2012. Audi's all-new A4 sedan was a bright spot in the brand's car portfolio in 2016, increasing by 16 percent, but A6 and A8 sales fell 18 and 17 percent respectively, and the A5 coupe's sales tanked by a shocking 35 percent. Mitsubishi sold more than three times as many Outlanders last year as Audi did A5s. Were you even aware that Mitsubishi still sold vehicles in America? This trend is expected to continue, perhaps even escalate. But Audi refuses to give up on sedans and coupes. Credit the Teutonic monomania that requires a tit-for-tat escalation and diversification into every existing and invented market segment in which its rivals from BMW and Mercedes compete or don't. (An eminently sales-resistant five-door hatchback, the A5 Sportback, joins Audi's US car lineup in a couple months.) Whatever the instigation, we appreciate it. Cars are an intrinsically more efficient, and more fun, way to move people and goods around compared to SUVs. And Audi's new S4 sedan and S5 coupe prove that we live in a golden age of cars, especially enthusiast cars. At first glance, you might not notice much of a difference between the outgoing cars and these all-new models. Part of this is because the design is extremely evolutionary – though when you start with a pair of models that so elegantly nailed their respective categories, it makes sense not to smash the mold. Closer examination will reveal additional facets, creases, and muscularity in the revised designs. It will also reveal greater differentiation between the related pair, especially around the headlamps, grille, and hood, all of which are meant to be more sporting and exclusive on the two-door, a play to fit with its more sporting and exclusive nature. You might place your faith in other more magical ideas, but we're believers in evolution. The interiors of the cars are similarly evolutionary, and also far more similar. This is not a bad thing. Audi continues to excel in cockpit innovation. We credit it with reinventing the dashboard with the amorphously shaped LCD-screened Virtual Cockpit.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek