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Auto blog
Audi launches 2014 TDI models with hilarious spot
Thu, 05 Sep 2013Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.
MT's Jessi Lang recounts her harrowing Autobahn R8 crash
Wed, Aug 6 2014Automotive enthusiasts know the name, face, voice and stories of Jessi Lang well. And if they don't, they should. The longtime Motor Trend video presenter and host of The J-Turn is a regular fixture on the automotive scene, and one of our favorite to watch. But a year ago, Jessi vanished from the scene. And we're sad to say she hasn't been kicking back enjoying umbrella drinks on the beach all this while. A year ago Lang went on a pilgrimage to Germany, driving a Porsche 911 GT3 on the Nurburgring and an Audi R8 modified by Abt on the Autobahn when the unthinkable happened. A car swerved out of its lane and into Jessi's path. A catastrophic collision ensued, and Lang was seriously injured. Jessi's been recovering from the multiple fractures and life-threatening lacerations ever since, and in her first appearance back on the net, has returned to tell her harrowing but courageous story. We wish her all the best on her long road to recovery, hope to see her back to her old self again soon, and invite you to watch the heart-rending story here.
Audi and Mercedes both outsell BMW in January
Tue, Feb 10 2015There won't be any celebrations in Munich this month, as BMW was outsold by arch-nemeses Audi and Mercedes-Benz. The Bavarian company finished behind Audi in January, which took the top spot for the first time since June of last year, Bloomberg reports. Ingolstadt rode high on a 10-percent bump in sales, while Mercedes saw a larger 14 percent increase. BMW, meanwhile, only saw a modest 6.3-percent sales increase last month, thanks in large part to its struggles in China. The company's sales there increased at about half the rate of its chief competitors, with a 7.9-percent jump to Mercedes and Audi's roughly 15-percent increases. Perhaps more worrying for BMW, though, is that this could become something of a trend for the company. According to Bloomberg, issues with Chinese dealers who cancelled orders over sales targets and bonuses combined with what the publication calls aging models, could spell bad news for the German marque. "This looks like a pretty significant decline in growth compared to Mercedes and Audi," Bankhaus Metzler analyst Juergen Pieper told Bloomberg. "I think this will continue during the next few months." News Source: BloombergImage Credit: Matthias Schrader / AP Earnings/Financials Audi BMW Mercedes-Benz