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Audi, MIT, GE start cab ridesharing study in New York City

Audi, Massachusetts Institute of Technology's (MIT) and General Electric are getting together to study something that won't likely be thrilling for New York City cab drivers. But there are bigger fish to fry and keeping cabbies happy. The German automaker is working with MIT's Senseable City Lab and GE on a study designed to get a better handle on how ridesharing in the city's cabs could work and how such a practice could cut both emissions and traffic in the largest US city. The program, dubbed HubCab, will track more than 150 million taxi trips in a year. The broader idea is to figure out how ridesharing could cut trips by 40 percent. That's not likely to please the holders of those coveted NYC taxicab medallions but would certainly benefit the city in other ways. "The aim of HubCab is to spark thinking about ways of utilizing publicly available data as we explore new concepts for mobility, especially in crowded urban contexts," said Audi spokesman Brad Stertz. Stertz allowed that there remained many legal and "customer acceptance" issues to address with ridesharing and that there was no timeframe for concluding the study or when the findings would be put into effect via an actual ridesharing system. At least it's a start. Check out Audi's press release below. MIT, Audi launch HubCab project in New York City • HubCab will track more than 150 million taxi trips in NYC to gain insight on ride share scenarios • Insights will inform researchers on how car sharing systems can lower vehicle emissions, reduce congestion, and save money and time • Scientific study conducted at Massachusetts Institute of Technology's Senseable City Lab with support of VW Group's ERL, Audi and GE MIT, in partnership with Audi and GE, launches HubCab – a transportation tracking tool aimed at reducing commuting congestion, decreasing vehicle emissions and dramatically lowering the cost of mobility infrastructure. HubCab tracks more than 150 million taxi rides in New York City over the course of a year. With this information, researchers can identify commuter travel patterns and work to develop a more efficient car share system. MIT researchers say HubCab technology could not only save people money and time, but allow users to better plan their taxi rides around the city, potentially reducing the number of trips by 40%.

Audi hints at A9 flagship ahead of LA Auto Show

If you've been thinking that Audi is in need of a new design direction, you're not alone. Clean though its designs may be, they tend to be more evolutionary rather than revolutionary. But it seems Ingolstadt is on the verge of launching a new design language with a new A9 concept.
The teaser image above was obtained by Germany's Auto & Design magazine, giving us our first glimpse at the concept Audi is expected to unveil at the upcoming LA Auto Show. The concept is tipped to be based on the same MLB platform that will underpin the next-generation A8.
The concept itself could lead to a new production flagship model as well, slotting in above the A8 sedan and A7 five-door. Details remain scarce at the moment, but we'll be watching to see how this development progresses.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.