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With increased range, Audi R8 E-Tron revving up for production. Maybe

As Tesla Motors proved mightily in 2013, an expensive EV with a long range can sell quite nicely, thank you very much. Perhaps Audi was taking notes, since its all-electric R8 E-Tron's on-again/off-again odyssey appears to be on again, according to UK's Autocar, citing Audi's Urlich Hackenburg. The model is near the approval stage for production, and the key to the green-light is the fact that its single-charge range has been almost doubled to 250 miles. The R8 E-Tron gained kudos in these parts last June by turning in a rather brisk 8:09 time around Germany's Nurburgring track, a record for a production electric vehicle (check out the really quiet video here). Still, plans for the 376-horsepower model, which has two electric motors and was first shown off at the Frankfurt Auto Show in 2009, had been put on the proverbial blocks largely because of a relatively short single-charge range of about 150 miles. Then word came out last spring that Audi would produce maybe 10 units before reports from Australia's Drive late last year indicated that plans for potentially broader production were being resuscitated.

Audi, Google readying infotainment partnership announcement for CES?

The merging of our smart phones and automotive infotainment systems may be about to get an even bigger boost, if a report from Forbes is to be believed. The business publication is reporting that Google and Audi may announce a partnership at next week's Consumer Electronics Show in Las Vegas that would see Google's Android OS taking control of Audi's MMI infotainment system.
The move by Google would be a direct counter to Apple's iOS in the Car initiative, the marquee feature of which allows drivers to access the company's Siri digital assistant via a car's voice controls. According to Forbes, other iOS features that have found their way into cars include functions for iMessage, as well as audio and satellite navigation systems.
Audi and Google already enjoy a working relationship, with the tech company providing data services on many of the automaker's cars, as well as lending Google Maps to the MMI system. If this report turns out to be true, fans of Android could find Audis looking a lot more appealing.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.