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Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Recharge Wrap-up: Audi 'Plugging In' video, Citroen e-Mehari rumors

Audi is sponsoring the Newport Folk Festival with its "Plugging In" campaign. In celebration of the event, a video shows the history of the festival, and how plugging in the electric guitar changed music, similar to the way plugging in an electric vehicle changes the way we think about transportation. The video is focuses entirely on music, but at the end, we get the (ahem) plug from Audi: "Audi A3 Sportback e-tron — Plugging In Across America." Watch it above. The first image from Tesla's Firmware 7.0 update has made its way online. The photo shows what appears to be Tesla's new Autopilot feature. The view of the display also suggests that beta testing is happening on main roads between San Francisco and Tesla's home in the tech hub of Silicon Valley. See the photo and read more at Teslarati. The IRS has published a notice regarding its tax code overseeing the treatment of biodiesel credits. It says that, among other things, claimants must reduce their income tax deduction by the amount of the credits given for alternative fuel used or sold during a given quarter in 2014. Biodiesel producers and blenders were eligible for a tax credit of $1.00 per gallon. Read the notice from the IRS, or learn more from Biofuels Digest. Rumors suggest that Citroen will unveil a concept EV based on the C4 Cactus and classic Mehari at the Frankfurt Motor Show. L'Automobile Magazine is reporting that the French automaker has registered the name "e-Mehari," leading to speculation — and even a goofy rendering — from L'Automobile. There has been no official acknowledgement of the e-Mehari from Citroen, so let's not get too excited yet (especially you, Mr. Ewing). Read more from Technologic Vehicles, or in the (Google-translated) post from L'Automobile Magazine. Related Gallery 2015 Citroen C4 Cactus View 32 Photos News Source: YouTube: Newport Folk Festival, Teslarati, Biofuels Digest, IRS, Technologic Vehicles, L'Automobile Magazine Government/Legal Green Marketing/Advertising Rumormill Audi Tesla Citroen Alternative Fuels Biodiesel Concept Cars Electric Videos recharge wrapup

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.