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Google poised to release Apple CarPlay rival this month

Apple and Google. They're the Michigan and Ohio State of the tech world. They're New York Yankees and the Boston Red Sox, Real Madrid and Barcelona, or whatever sports-based rivalry you want to cook up. Bottom line, if one company expands into a segment, it's only a matter of time before the other follows suit. And now, that rivalry is about to carry over to your car's dashboard.
Unnamed sources are reporting to Automotive News that Google will unveil its very own challenger to Apple's new CarPlay in-car operating system later this month at the Mountain View, CA company's annual developer conference. The system, allegedly called Google Auto Link, will be the first product to come from the Open Automotive Alliance, a partnership between Google, General Motors, Hyundai, Audi, Honda and hardware manufacturer NVIDIA.
The official announcement is expected to be made on either June 25 or 26, at the Google I/O conference in San Francisco. Expect to hear a lot more about Google Auto Link then.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Audi confirms all-electric SUV on the way

The electric crossover segment might become a hot market in just a few years. In addition to the rumors of an electric Jaguar F-Pace and obviously the Tesla Model X, Audi is now confirming an EV "sports activity vehicle" for early 2018. The Germany luxury brand even showed off a rendering (pictured above) of it during the company's annual press conference. Audi technical development boss Dr. Ulrich Hackenberg made the announcement during his portion of the conference but largely avoided hard details. What he said was tantalizing, though. The still un-named model was claimed to offer over 311 miles of driving range and ride on the brand's upcoming MLB 2 platform. Although, Auto Express suggests that it could be called the Q6 E-Tron. Dr. Hackenberg also promised a "new, very attractive design, which we are developing especially for the E-Tron range and for battery-electric vehicles." The rendering showcased a fairly squat crossover design with bold fender flares dominating the styling in profile. The images also suggested almost coupe-like proportions. Thankfully, the wait for more details about the model might not be too long. Dr. Hackenberg told Auto Express that Audi would have a presentation soon about the new model. He also hinted at a little of its tech by suggesting next-gen batteries offering 50 amp-hours and 90 kWh could be enough for sufficient range even in such a large model. With recent unveilings like the R8 E-Tron and Q7 E-Tron, Audi is rapidly moving towards offering more plugins and electric models. With this latest announcement, that expansion only appears to be accelerating. Prof. Dr.-Ing. Ulrich Hackenberg, Member of the Board of Management at AUDI AG for Technical Development Speech to the Annual Press Conference 2015 Ladies and Gentlemen, 2014 was the year of technical milestones, tests and records. Think of the sportiest piloted car in the world, the Audi RS 7 concept, which lapped the Hockenheimring racetrack extremely dynamically without a driver – at up to 240 km/h. Another mega-success was our 13th victory in the world's most important endurance race. The Audi R18 e-tron quattro with diesel-hybrid drive triumphed in the 24 Hours of Le Mans. 2014 – that was also 25 years of TDI technology. As strong evidence of the future viability of combustion engines, we showed the Audi RS 5 TDI concept – the fastest diesel ever timed on the Hockenheimring.