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Audi teases Frankfurt reveal... is it the A8?

Audi has already rumored to have plans to reveal a 650-horsepower Sport Quattro Concept at the 2013 Frankfurt Motor Show in September, but it also seems that we'll be getting our first look at the 2015 Audi A8 as well. Based on a panned-out shot of a teaser video, we can clearly see that this is a new sedan model, so it makes sense that is the updated A8 since we've already seen recent spy shots of that car that seemed to be almost complete.
In the short video, all that we can definitely see is the Audi logo in the grille, a five-spoke wheel with cross-drilled, ceramic disc brakes and a small portion of the front fender that has an almost mirror-like shine. We'll find out for sure in September, but until then, check out the teaser video posted below.

The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi Allroad Shooting Brake showcar is a 124-MPGe hybrid E-Tron

The leaked images of the new Audi Allroad Shooting Brake that came out Friday showed us what the show car will look like, but it wasn't until the official press release came out today that we learned just how much E-Tron is hiding in its powertrain. Turns out, it's a lot. An 8.8-kWh lithium-ion battery can power the car for over 31 miles. The Allroad Shooting Brake is powered by a hybrid (gas-electric) powertrain that can put out a total of 300 kW of power (479.42 pound feet of torque) and, under the right circumstances, get the fuel efficiency equivalent of 123.8 mpg US, Audi claims. The gas side is made up of a 2.0-liter four-cylinder turbocharged engine, and then there's an electric motor on each axle. An 8.8-kWh lithium-ion battery can power the car for over 31 miles on battery power alone. There are three drive modes (EV, Hybrid and Sport). This is also the first time Audi has put its Allroad and E-Tron "form languages" together, which means this E-Tron Quattro "is not limited to paved roads" and can handle "light off-road conditions." The two electric motors help bring the car from 0-62 miles per hour in 4.6 seconds on up to a top speed of 155 mph. Audi has paid attention to shaving weight from the 3527-pound, four-seater, including making the wheels out of carbon-fiber reinforced polymer (CFRP) and using an aluminum underbody panel. We described some of the concept's visual hints in the original post (Q1?), and now Audi says that the car contains "a host of visual elements of future sports car models" (TT?). We will get our first real glimpse of the Allroad Shooting Brake show car at the Detroit Auto Show early this week, so look for live pics then, especially of the interior that is supposed to be reminiscent of an airplane and a user interface panel that is said to work like a smart phone. In the new press release, Audi's Ulrich Hackenberg said the Allroad Shooting Brake represents, "a concrete look into the near future," and we're totally fine with that. Crossover in a compact package: The Audi allroad shooting brake show car Crossover concept car is highly functional for recreational sports Powerful and efficient hybrid drive features two electric motors Prof. Dr. Ulrich Hackenberg: "A concrete look into the near future." Sporty, compact and versatile: It is with these attributes that the Audi allroad shooting brake makes its debut at the North American International Auto Show (NAIAS) in Detroit.