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Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Audi wants to keep you healthy while behind the wheel

Health tracking is all the rage. You can get smart watches and smart wristbands and all sorts of silly tech to give you intricate metrics about your wellbeing. Hell, my bathroom scale is connected and will automagically sync my latest weight, body fat, and heart rate readings to an app on my smartphone. Bathroom scales and wearables aside, Audi is hoping to bring this fitness-tracking tech to four wheels with its new Fit Driver system. No surprise, the new program was announced at the technophile's paradise that is the Consumer Electronics Show. Paired with a wearable, like an Apple Watch or FitBit, that would monitor heart rate and skin temperature, the car's sensors can track a driver's breathing and driving style. This data can be analyzed alongside weather and traffic information, effectively allowing the car to determine how stressed or tired a driver is. Systems within the vehicle would then be tweaked to "relax, vitalize, or even protect the driver." This can take the form of an automatic massage and adjustments to the cabin temperature, ambient lighting, and infotainment. So when you're about to go full road rage because there's a Camry doing ten under in the left lane, Sirius could flip on the easy listening of Watercolors to calm you down. Naturally, this technology is still in the early stages, and there's no word about when it could actually arrive in production vehicles. But as driverless systems evolve, Audi is aiming to develop such an advanced health suite that an autonomous vehicle could detect a medical emergency, pull over safely, and call for assistance. Here's to the future, folks. Check out the official release below. Audi Fit Driver Audi envisions a future in which drivers leave their cars more relaxed than when they entered them. The car, as a personal yet simultaneously connected space, is ideal for health and fitness monitoring. Under the motto "my Audi cares for me", Audi Fit Driver will become a supportive driving companio. The Audi Fit Driver project focuses on the well-being and health of the driver. A wearable (fitness wristband or smartwatch) monitors important vital parameters such as heart rate and skin temperature. Vehicle sensors supplement this data with information on driving style, breathing rate and relevant environmental data such as weather or traffic conditions. The current state of the driver, such as elevated stress or fatigue, is deduced from the collected data.