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New Audi Quattro concept coming to Frankfurt?

We first saw the Audi Quattro Concept at the 2010 Paris Motor Show, and since then we've been tugged this way and that by a series of rumors as to whether the car will be built or not, and whether such a car will live at the accessible or the exalted end of the cost spectrum. A report in Germany's Auto Zeitung from June restarted the fires of gossip with a report that a production version of the concept will appear at the Frankfurt Motor Show, and put it firmly in the exalted sphere.
Now, just a month from the show, Auto Bild has a similar report, sketching out an upmarket car but on a different platform. Back when we drove it, the Quattro concept was built on a spaceframe based on the RS5 platform and got its go from a 2.5-liter five-cylinder engine with 380 horsepower and 354 pound-feet of torque (the show car got 408 hp from a turbocharged five-cylinder). The June report from Auto Zeitung said this new reveal would be powered by a modified version of the twin-turbo 4.0-liter V8 from the RS7 that would put out something like 650 hp. Auto Bild, on the other hand, reports that the engine will be tuned to something like 600 hp and the new concept will ride on an "enhanced" version of the A6 platform.
Both reports agree that the car we'll see will preview Audi's new design language with "tauter, more angular lines." Lightweight and exotic materials will be used in efforts to reach a supposed target weight of 1,200 kilograms (2,640 pounds), down from a target of 2,900 pounds in earlier report. Auto Bild says that Audi still hasn't decided whether to make a production version, but if they are correct about the direction of the concept, any retail offering based on it isn't going to be cheap.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

MotorWeek revisits Audi's iconic Quattro

The Subaru WRX, Mitsubishi Lancer Evolution and just about every other all-wheel-drive performance car owes something to the legendary Audi Quattro, a model that was far more successful on the motorsports scene than it was in the showroom. Despite its modest sales, the UrQuattro still looms large in automotive lore, and indeed, in Audi's own sense of self. Considering the brand's semi-regular flirtation with the idea of a reborn Quattro, MotorWeek must have figured it'd be a good idea to revisit the original by digging up this archival review.
While time has the ability to cover up the warts of iconic automobiles, it should be noted that Motor Week host John Davis had more than a few critiques for the all-wheel-drive, turbocharged coupe.
Davis calls the Quattro's slalom handling "a disappointment," citing the overpowered engine and slow steering, and he had some unkind words for the brakes, as well. For our part, we're kind of wowed by the amount of ship-like body motion during testing, yet that sort of bobbing was certainly par for the course back in the early '80s.