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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

Audi Q3 Camping Tent is der neue Aztek

The annual Wörthersee festival is much more than a land of ridiculous one-off concepts for fans of the Volkswagen Group to ogle over. Brands like Volkswagen, Audi, Skoda and SEAT actually showoff some real stuff, including accessories for existing vehicles.
While we don't normally cover this (are you really interested in new floormat designs for a Skoda Rapid?), one item on this year's list caught our eye. It's for the Audi Q3, the compact crossover from the Quattro people, and well, it's something we've seen before.
Yes, that's a tent. Much like the Pontiac Aztek before it, Audi debuted a tent kit for the Q3. Now, it's not exactly like the detestable Pontiac. This tent can easily be attached and separated from the car, and it's even rated for wind speeds of up to 43 miles per hour (but not while driving, we'd guess). According to Audi, the inflatable tent can be erected in a mere seven minutes (unlike most tents, which require five hours, seven people and a degree in mechanical engineering).

2016 Audi TT [w/video]

What came first, the metrosexual or the Audi TT? While it was close, the descriptor-turned-epithet preceded the 1995 concept car by one year. However, they were both notable cultural evolutions and they happened to work together perfectly. Hugh Grant, playing the cad Will Freeman in the 2002 film About a Boy, could not have chosen a better example of character than his silver TT.
A decade later, the original TT was still important enough that when rumors of the third-generation coupe began to surface in late 2012, the most exciting fantasy was that the 2014 coupe might "recapture some of the distinctiveness and impact" of a 16-year-old car (the TT came to market in 1998). Even speculation by dedicated Audi observers thought the brand would do something novel, even if not mimicry. The obvious takeaway: no one was going to be lighting any candles for the departed second generation. All of that is why when the first leaked image slipped onto the Internet, people began to get suspicious. When the third generation took the stage at the Geneva Motor Show, we could almost hear the digital deflation over the Ethernet, our poll results notwithstanding.
Yet it's still the TT, and in spite of having seen its interior and virtual cockpit and clocked its specs, we couldn't judge it before heading to Marbella, Spain to drive it. What we found out was while it's better than the second generation, it's still very much a TT.