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Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Sunday Drive: From a mid-engine 'Vette to a restomod RV

Automotive enthusiasts are a diverse bunch. As proof, we present last week's top posts on Autoblog, starting with some really good spy photos of the upcoming mid-engine Chevrolet Corvette. Will it be sold alongside a classic front-engine 'Vette? We have no idea, but we can't wait to find out. Up next is a pickup truck. Can't get much further from a supercar, right? At least both the Corvette and the 2019 Ram 1500 – which will debut a radical new design that appears to eschew the mini big-rig look of past Rams in favor of something more refined – are both American. Decidedly not American? The Mercedes-Benz G-Class SUV. The boxy off-road 'ute looks a heck of a lot like the old one, which is probably a good thing, but we know it'll be fancier and more luxurious than ever before. Check out the leaked images below. Also hailing from Germany, but sharing absolutely nothing else in common at all, is the Audi A4 Allroad. We've been driving this all-wheel-drive wagon for a while now, and we like it quite a bit. And, last but not least, is a 1959 bus that's been converted into an RV. Like we said, y'all certainly are a diverse bunch. Mid-engine Corvette — our clearest pictures yet 2019 Ram 1500 shows its full face 2019 Mercedes-Benz G-Class revealed in leaked photos 2018 Audi A4 Allroad Drivers' Notes Review | Wagons still rule This Mercedes O 319 restomod camper van shames your VW Microbus Audi Chevrolet Mercedes-Benz RAM Truck Coupe Minivan/Van SUV Future Vehicles Luxury Off-Road Vehicles Special and Limited Editions Performance Supercars mid-engine corvette recap sunday drive

Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.