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The pre-race and first in-race report from Le Mans

The 2013, 90th anniversary edition of the 24 Hours of Le Mans has begun, tragedy marking the opening laps with the death of Allan Simonsen. We're at the track now as a guest of Audi and plan to stay through the evening, and even we haven't been able to find out what caused the accident - the only video is from just after the incident, and beyond the statement from ACO there's been no more news. The Aston Martin in the LM GTE Am class and its all-Danish drivers had taken pole in its class and was one of the favorites to win.
The pre-race report will come first, and even thought we can't spoil the race because we're only five hours into it at the time of writing, we'll put all of the news at the end in case you don't even want the updates.
Or you can go straight to the high-res galleries above.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Tuner may sue Monaco hotel for damage caused by valet's injury

It's relatively common to hear about unethical valets taking a joyride and wrecking high-performance cars. However, a recent 'accident' in Monaco might be one of the weirdest cases ever. Of course, now the lawyers may get involved.
Andreas Belzek, owner of tuning firm Prior Design, was driving his highly modified, black with gold pinstripes, widebody Audi R8 (pictured above) to the Hotel de Paris in the famously rich city on the shores of the Mediterranean. Upon arriving, he was going to check in but wanted to park the supercar himself, which was against the hotel's rules. He protested to the valet but eventually gave in and handed over the keys. Then the problems began.
The Audi barely moved before the valet herniated a disk in his back and couldn't leave the car. The police and paramedics arrived to the scene, which had to be quite a crowd in a city as tiny as Monaco. To get the guy out, the rescue crew had to hook him to a special hoist and carry him out, according to Germany's Focus Online. Belzek claims the efforts to save the man caused roughly 10,000 euros ($13,622) in damage to the car's carbon fiber, Alcantara and Nappa leather interior.