2011 Audi R8 on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

Audi Q3 recalled for wanting to stay dry

Volkswagen of America has announced a recall of the 2015 Audi Q3 because in one instance the car might not stop what it's doing even when you turn it off. If you shut down the car while the sunroof is closing, the sunroof could keep on closing. That possibility contravenes federal standards concerning roof panel systems and affects up to 3,646 examples of the Q3 manufactured between April 4, 2014 and November 5, 2014. Customers are asked to bring their Q3s to their Audi dealers, where the sunroof control module will be updated free of charge. You'll find a bit more information in the bulletin from the National Highway Traffic Safety Administration below. Related Video: Report Receipt Date: APR 03, 2015NHTSA Campaign Number: 15V200000Component(s): VISIBILITYPotential Number of Units Affected: 3,646Vehicle Make Model Model Year(s): AUDI Q3 2015Manufacturer: Volkswagen Group of America, Inc.SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2015 Audi Q3 vehicles manufactured April 4, 2014, to November 5, 2014. If the vehicle is turned off while the sunroof is closing, the sunroof may continue to close instead of stopping. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) 118, "Power-Operated Window, Partition, and Roof Panel Systems."CONSEQUENCE: If the sunroof is closing while the vehicle is shut off and a vehicle occupant is in its path, there is an increased risk of injury.REMEDY: Audi will notify owners, and dealers will update the sunroof control module software, free of charge. The recall began on April 13, 2015. Owners may contact Audi customer service at 1-800-253-2834 FREE. Volkswagen's number for this recall is 60C1.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 FREE (TTY 1-800-424-9153 FREE), or go to www.safercar.gov.