2010 Audi R8 Quattro 4.2 on 2040-cars

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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

Audi teases even more of the next TT ahead of Geneva in latest video

Audi is just a few days away from launching the third-generation TT at the 2014 Geneva Motor Show, but the new sports coupe has been so thoroughly teased, sketched, and spied that it almost seems like an anti-climax. Even the interior was thoroughly hinted at during this year's CES. But that's not keeping Audi from slowly revealing more and more parts of its new baby.
The TT is a modern automotive design icon. The first generation looked like nothing else on the road when it debuted, and the second generation added a needed dose of sportiness with the TTS and TT RS. The latest teaser video for Ingolstadt's sporty coupe shows more of its aluminum body than we've ever seen before, but the biggest mystery still lingering about the new TT is what engine Audi is slipping under the hood. Thankfully, the wait to find out will be quite short. Scroll down to get the best glimpse yet of the new coupe.

2015 Audi Q7 spotted with a blurry first look

Here's the good news: we finally have visual evidence of the upcoming and all-new 2015 Audi Q7 luxury SUV. A set of photographs show that Audi has been putting the SUV through its paces, with an eye towards an on-sale date sometime late next year.
The bad news is that it was not one of our usual clear-lensed spy photographers that captured these first images, but rather a sycophantic follower of our friends at CarPix. The resulting images are a lot lower resolution than we've come to expect, and there are far fewer angles from which to judge the car.
Still, we can make out the nose of the new Q7 is a bit flatter and wider than the rounded affair of the current car, and wears similar swoopy LED headlights as are found in the rest of the Audi range. We expect the overall dimensions of the 2015 Q7 to stay about the same as the existing model, but rumor has it that the SUV could be 800 to 900 pounds lighter in the next generation.