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Audi Q7 testing gives us clearer view of new look

Audi just announced its intentions to build the Q1 in 2016. By that time, the company will already have introduced the opposing bookend to that subcompact utility vehicle, the fullsize Q7. The last time we saw the next-gen Audi Q7 out testing, our spy shots were very low quality and didn't reveal much about the luxury SUV. This time around we're able to make out a few key elements about the Q7.
For starters, the unfinished headlights have a stylish, wave-like lighting element with a three-dimensional appearance, while the rear of the Q7 will definitely get a similar wraparound liftgate as the current model. Overall, this prototype looks to be about the same size as the existing Q7, so it will be interesting to see how Audi squeezes almost 800 pounds from the SUV's curb weight. The diet will surely help improve efficiency, and we also hear that Audi is considering a plug-in hybrid model in addition to the standard gas and diesel variants.
Riding on a shared platform with the next-gen Volkswagen Touareg, Porsche Cayenne and the upcoming Bentley Falcon SUV, the next Audi Q7 is expected to bow in late 2014 for the 2015 model year.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Jon Olsson's 1,000-hp Audi RS6 Avant stolen at gunpoint, burned

Swedish professional freeskier Jon Olsson loves some insanely modified vehicles, like his Rebellion R2K, but tragedy recently struck for one of his crazier former rides. The custom Audi RS6 Avant was a wild wagon with DTM-inspired bodywork and an engine tuned to a claimed 1,000 horsepower. Unfortunately, the machine was stolen in a brazen armed robbery. Making matters even worse, the crooks torched the car at the end of their joyride. Olsson drove the tuned RS6 in this year's Gumball 3000, and later sold it to a dealer in the Netherlands, according to Auto Evolution. Recently, the wagon was taking part in a photo shoot in Amsterdam. That's when two armed men showed up to steal the Audi. Somehow in the chaos, the robbers' van caught fire, and they got away with the RS6. The criminals weren't too clever, though, because they didn't think to grab the key from the owner's pocket, Car Throttle reported. That would have made the Audi much more difficult to start again, if they shut if off. Although, that apparently never became a problem. The crooks sped off and eventually dumped the car before police were ever able to get them. In a final act of destruction, the thieves also incinerated the one-of-a-kind RS6. An investigation is ongoing. Olsson's Instagram post below shows how little is left of this once incredibly cool wagon. "But now I am more motivated than ever to follow this build up with something just as good," Olsson wrote on his website. Poor poor #RS6DTM Such a sad sight! ??? Who would do such a thing! #hurtsmyheart A photo posted by Jonolsson1 (@jonolsson1) on Oct 15, 2015 at 8:03am PDT Related Video: