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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Watch the Chevy Corvette dismiss its Euro rivals at the hands of a Brit magazine

European auto writers, especially the British, have a bit of a reputation for favoring their own domestic cars over foreign rivals in comparison tests. Just think about how many times you've heard Jeremy Clarkson deify the latest product of UK loins while denigrating an American rival as a hopeless "Yank Tank." However, we have to tip our hats to the folks at Autocar because in its latest video comparing the 2014 Corvette Stingray to the Porsche 911, Jaguar F-Type V8 S and Audi R8, it's actually given the Vette a fair shake.
Autocar has put the Stingray through a battery of tests against what it considers to be the three best sports cars on sale in Europe today. And while the tests that it has chosen are somewhat random and subjective, it has concluded that the C7 can stand up against its rivals, even irrespective of its price. It's one thing to hear about how great the Stingray is from American writers, but it's great to know that not all Brits think we've gone crazy for calling the new Chevrolet "exquisite."
Scroll down to see how it all plays out on video.

Audi considering other variants, turbo V6 for R8

More details from the Audi R8 event at Spain's Ascari circuit have met the Internet, and they provide more intel on the supercoupe will evolve over the second generation. First, they note some small differences in stance with this new car, being wider than the current car and sitting 30 millimeters (1.18 inches) lower. Compared to its Lamborghini Huracan brother, it gets three extra centimeters in the wheelbase. Filling out the power numbers, the 'entry-level' V10 engine at launch rolls out 540 horsepower and 399 pound-feet of torque, does the 0-60 mile per hour dash in 3.5 seconds, and hits a top speed of 200 mph. The V10 Plus model rocks 620 hp and 412 lb-ft, which slices 0.3 seconds off that acceleration time and adds five more mph to the top speed. They'll transfer their power through a seven-speed S-tronic that shifts faster than before, and it will in turn send power through an electronically-controlled clutch at the front axle and a constantly variable limited-slip differential at the rear axle. The power split is said to default to 42/58 front-to-rear, but 100 percent of the torque can be sent fore or aft. Benchmarked against the 991-series Porsche 911, driving sensations travel through an electromechanical steering setup that can be had with a variable rack if preferred, leading to standard 19-inch wheels with the option of 20-inchers and tires developed specifically for this car. A Performance setting offers dry, wet, and snow modes; that first setting turns the ESC off except for situations of impending doom, and Audi racer and test driver Frank Stippler told Top Gear that understeer is reduced, to which TG added "it oversteers at will." Stippler said it's "a lot closer to the GT3 race car than ever before," and even though it's "a lot" less intense than the Huracan, it's just as fast on the track. His estimate is that the new R8 will lap the Nurburgring between ten and 15 seconds faster than the current car. R8 technical lead Roland Schala said the new chassis opens up new avenues of development because "there's no problem to change it," mentioning models like a Clubsport or Superleggera as no longer forbidden. Differentiation could come from a wider engine mix, too. Markets like China need smaller displacements, so Audi's twin-turbo V8 is expected to join the line-up at some point, bringing 500 horsepower.